Bells of Steel vs Bowflex:Which is more popular?
In September 2026, Bowflex had more branded searches than Bells of Steel among kettlebell brands worldwide. Bowflex had about 90,500 branded searches, while Bells of Steel had 40,500. Bowflex made up 20.8% of all kettlebell brand searches we track, and Bells of Steel accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about kettlebell brands, Bells of Steel appeared in four of the five answers and Bowflex in three. Bells of Steel and Bowflex were each mentioned first in two of the four answers.
Who do people search for more?
Bowflex, about 2 searches for every 1 for Bells of Steel
Who does AI mention more?
Bells of Steel, mentioned in 4 of 5 answers, Bowflex in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top kettlebell brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bowflex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bells of Steel and Bowflex were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rep Fitness1st
Rogue Fitness2nd- Bells of Steel3rd
- Bowflex4th
Yes4All5th
Titan Fitness6th
Force USA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bells of Steel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yes4All3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Titan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Force USA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kettlebell brands
5 answers
Asked ChatGPT
“Which kettlebell brand should I buy?”
Asked ChatGPT
“What are the best kettlebell brands?”
Asked ChatGPT
“What's the best kettlebell brand for home workouts?”
Searched Google, AI Overview
“best kettlebell”
Searched Google, AI Overview
“adjustable kettlebell”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bells of Steel or Bowflex more popular in search?
This chart shows how often people search Google for Bells of Steel and Bowflex by name. Each line represents a brand's share of searches for all seven kettlebell brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Bells of Steel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Bells of Steel | Force USA | Yes4All |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 22.6% | 18.5% | 18.5% | 8.3% | 3% | 1.6% |
| Nov 2025 | 27.3% | 18.2% | 22.4% | 18.2% | 10% | 3% | 0.89% |
| Dec 2025 | 27.2% | 22.1% | 18.2% | 18.2% | 10% | 3% | 1.3% |
| Jan 2026 | 27.6% | 22.4% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Feb 2026 | 27.4% | 22.6% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Mar 2026 | 30% | 20.1% | 16.4% | 20.1% | 9% | 3.3% | 1.2% |
| Apr 2026 | 31.1% | 20.8% | 17% | 17% | 9.3% | 3.4% | 1.2% |
| May 2026 | 28.8% | 19.3% | 19.3% | 19.3% | 8.6% | 3.2% | 1.4% |
| Jun 2026 | 32% | 17.5% | 17.5% | 17.5% | 9.6% | 3.5% | 2.3% |
| Jul 2026 | 30.6% | 20.5% | 16.8% | 16.8% | 9.2% | 3.4% | 2.7% |
| Aug 2026 | 29.3% | 19.6% | 19.6% | 16.1% | 8.8% | 3.9% | 2.6% |
| Sep 2026 | 25.3% | 20.8% | 20.8% | 17% | 9.3% | 3.4% | 3.4% |
How has the Bells of Steel and Bowflex comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Bells of Steel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide moved from 8.3% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Bowflex’s share of searches among kettlebell brands worldwide moved from 22.6% to 20.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for kettlebell brands worldwide in September 2026?
2 changes
In September 2026, Bowflex gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.
In September 2026, Bells of Steel gained share of searches among kettlebell brands worldwide, from 8.8% to 9.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bells of Steel’s and Bowflex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bells of Steel
1 branded search term
- bells of steel
Bowflex
1 branded search term
- bowflex
Other head-to-heads among kettlebell brands
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