Brandwave

How popular isBells of Steel in search?

In September 2026, people searched for Bells of Steel by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 9.3% of all global kettlebell brand searches, placing Bells of Steel fifth out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Rogue Fitness25.3%
  2. Bowflex20.8%
  3. Rep Fitness20.8%
  4. Titan Fitness17%
  5. Bells of Steel9.3%
  6. Force USA3.4%
  7. Yes4All3.4%
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Which kettlebell brands compete with Bells of Steel?

Bells of Steel against kettlebell brands worldwide, by month

Share of searches by month for Rogue Fitness, Bowflex, Rep Fitness, Titan Fitness, Bells of Steel, Force USA, Yes4All. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessTitan FitnessBells of SteelForce USAYes4All
Oct 202527.5%22.6%18.5%18.5%8.3%3%1.6%
Nov 202527.3%18.2%22.4%18.2%10%3%0.89%
Dec 202527.2%22.1%18.2%18.2%10%3%1.3%
Jan 202627.6%22.4%18.5%18.5%8.3%3.7%1.1%
Feb 202627.4%22.6%18.5%18.5%8.3%3.7%1.1%
Mar 202630%20.1%16.4%20.1%9%3.3%1.2%
Apr 202631.1%20.8%17%17%9.3%3.4%1.2%
May 202628.8%19.3%19.3%19.3%8.6%3.2%1.4%
Jun 202632%17.5%17.5%17.5%9.6%3.5%2.3%
Jul 202630.6%20.5%16.8%16.8%9.2%3.4%2.7%
Aug 202629.3%19.6%19.6%16.1%8.8%3.9%2.6%
Sep 202625.3%20.8%20.8%17%9.3%3.4%3.4%

  1. 1.Rogue Fitness

    25.3%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4 points.

  2. 2.Bowflex

    20.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Rep Fitness

    20.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Titan Fitness

    17%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Bells of Steel

    9.3%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Force USA

    3.4%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Yes4All

    3.4%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

Compare search popularity between Bells of Steel and its closest rivals

Every comparison with Bells of Steel

10 comparisons

How has branded search demand for Bells of Steel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bells of Steel worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide increased from 8.3% to 9.3%.
  • Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide peaked at 10% in November 2025 and was lowest at 8.3% in February 2026.

How did search popularity change for kettlebell brands worldwide in September 2026?

6 changes

  1. In September 2026, Bowflex gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.

  2. In September 2026, Rep Fitness gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.

  3. In September 2026, Titan Fitness gained share of searches among kettlebell brands worldwide, from 16.1% to 17%.

  4. In September 2026, Yes4All gained share of searches among kettlebell brands worldwide, from 2.6% to 3.4%.

  5. In September 2026, Bells of Steel gained share of searches among kettlebell brands worldwide, from 8.8% to 9.3%.

  6. In September 2026, Rogue Fitness lost share of searches among kettlebell brands worldwide, from 29.3% to 25.3%.

How are Bells of Steel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bells of Steel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bells of steel

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How the Brand Demand Index is measured

Where does Bells of Steel compete?

Bells of Steel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kettlebell brands5th of 79.3%Shown above
Squat rack brands4th of 711.5%Show ranking
Adjustable kettlebell brands4th of 512.6%Show ranking
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