Brandwave

Bells of Steel vs Body-Solid:Which is more popular?

In September 2026, Bells of Steel had more branded searches than Body-Solid among squat rack brands worldwide. Bells of Steel had about 40,500 branded searches, while Body-Solid had 8,100. Bells of Steel made up 11.5% of all squat rack brand searches we track, and Body-Solid accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about squat rack brands, Bells of Steel appeared in two of the five answers and Body-Solid in none.

Among squat rack brands worldwide in September 2026

Who do people search for more?

Bells of Steel, about 5 searches for every 1 for Body-Solid

Bells of Steel 40.5K searchesBody-Solid 8.1K searches

Who does AI mention more?

Bells of Steel, mentioned in 2 of 5 answers, Body-Solid in 0

Bells of Steel in 2 of 5Body-Solid in 0 of 5

Who does AI recommend more?

Bells of Steel, the only one of the two named

Bells of Steel first in 2Body-Solid never named

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Top squat rack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Body-Solid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Rogue Fitness2nd
  3. Titan Fitness3rd
  4. Bells of Steel4th
  5. PRx Performance5th
  6. Eleiko–
  7. Body-Solid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rogue Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bells of Steel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PRx Performance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body-Solid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about squat rack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bells of Steel or Body-Solid more popular in search?

This chart shows how often people search Google for Bells of Steel and Body-Solid by name. Each line represents a brand's share of searches for all seven squat rack brands we track, month by month, from English-language searches worldwide.

Bells of Steel and Body-Solid among squat rack brands worldwide, by month

Share of searches by month for Bells of Steel, Body-Solid. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessRep FitnessTitan FitnessBells of SteelEleikoBody-SolidPRx Performance
Oct 202532.7%22%22%9.8%8.1%2.9%2.4%
Nov 202531.4%25.7%20.9%11.5%6.3%1.9%2.3%
Dec 202532.6%21.8%21.8%11.9%6.5%2.4%2.9%
Jan 202632.8%22%22%9.8%8%2.4%2.9%
Feb 202632.5%21.9%21.9%9.8%8%2.9%2.9%
Mar 202634.7%19%23.3%10.4%7%2.5%3.1%
Apr 202636.6%20.1%20.1%11%7.4%2.2%2.7%
May 202633.4%22.4%22.4%10%6.7%2%3%
Jun 202637.1%20.3%20.3%11.1%6.1%2.2%2.7%
Jul 202637.1%20.3%20.3%11.1%6.1%2.2%2.7%
Aug 202635.7%23.9%19.6%10.7%5.9%2.1%2.1%
Sep 202631.1%25.6%20.9%11.5%6.3%2.3%2.3%

How has the Bells of Steel and Body-Solid comparison changed over the last 12 months?

3 findings
  • Bells of Steel was ahead of Body-Solid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide moved from 9.8% to 11.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Body-Solid’s share of searches among squat rack brands worldwide moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for squat rack brands worldwide in September 2026?

2 changes
  1. In September 2026, Bells of Steel gained share of searches among squat rack brands worldwide, from 10.7% to 11.5%.

  2. Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bells of Steel’s and Body-Solid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bells of Steel

1 branded search term

  • bells of steel

Body-Solid

1 branded search term

  • body solid

How the Brand Demand Index is measured

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