How popular isBells of Steel?
In September 2026, people searched for Bells of Steel by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 9.3% of all global kettlebell brand searches, placing Bells of Steel fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about kettlebell brands, Bells of Steel appeared in four of the five answers and was the third most recommended of the seven.
Bells of Steel is the fifth most searched of 7 competitors and the third most recommended in AI answers.
Rogue FitnessShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BowflexShare of searches 20.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Rep FitnessShare of searches 20.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Titan FitnessShare of searches 17%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Bells of SteelShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top kettlebell brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bells of Steel is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rep Fitness1st
- Rogue Fitness2nd
- Bells of Steel3rd
- Bowflex4th
Yes4All5th- Titan Fitness6th
Force USA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bells of Steel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yes4All3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Titan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Force USA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kettlebell brands
5 answers
Asked ChatGPT
“Which kettlebell brand should I buy?”
Asked ChatGPT
“What are the best kettlebell brands?”
Asked ChatGPT
“What's the best kettlebell brand for home workouts?”
Searched Google, AI Overview
“best kettlebell”
Searched Google, AI Overview
“adjustable kettlebell”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which kettlebell brands compete with Bells of Steel?
Share of searches by month for Rogue Fitness, Bowflex, Rep Fitness, Titan Fitness, Bells of Steel, Force USA, Yes4All. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Bells of Steel | Force USA | Yes4All |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 22.6% | 18.5% | 18.5% | 8.3% | 3% | 1.6% |
| Nov 2025 | 27.3% | 18.2% | 22.4% | 18.2% | 10% | 3% | 0.89% |
| Dec 2025 | 27.2% | 22.1% | 18.2% | 18.2% | 10% | 3% | 1.3% |
| Jan 2026 | 27.6% | 22.4% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Feb 2026 | 27.4% | 22.6% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Mar 2026 | 30% | 20.1% | 16.4% | 20.1% | 9% | 3.3% | 1.2% |
| Apr 2026 | 31.1% | 20.8% | 17% | 17% | 9.3% | 3.4% | 1.2% |
| May 2026 | 28.8% | 19.3% | 19.3% | 19.3% | 8.6% | 3.2% | 1.4% |
| Jun 2026 | 32% | 17.5% | 17.5% | 17.5% | 9.6% | 3.5% | 2.3% |
| Jul 2026 | 30.6% | 20.5% | 16.8% | 16.8% | 9.2% | 3.4% | 2.7% |
| Aug 2026 | 29.3% | 19.6% | 19.6% | 16.1% | 8.8% | 3.9% | 2.6% |
| Sep 2026 | 25.3% | 20.8% | 20.8% | 17% | 9.3% | 3.4% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.3% | 110K | -18.5% | -4 points | |
| 2, held 2nd | 20.8% | 90.5K | 0% | +1.2 points | |
| 3, held 3rd | 20.8% | 90.5K | 0% | +1.2 points | |
| 4, held 4th | 17% | 74K | 0% | +0.9 points | |
| 5, held 5th | 9.3% | 40.5K | 0% | +0.5 points | |
| 6, held 6th | 3.4% | 14.8K | -18.2% | -0.5 points | |
| 7, held 7th | 3.4% | 14.8K | +22.3% | +0.8 points |
25.3%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4 points.
2.
Bowflex20.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.2 points.
20.8%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.2 points.
17%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
9.3%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.4%
Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Yes4All3.4%
Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
Compare popularity between Bells of Steel and its closest rivals
Every comparison with Bells of Steel
10 comparisons
How has branded search demand for Bells of Steel changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bells of Steel worldwide rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide increased from 8.3% to 9.3%.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide peaked at 10% in November 2025 and was lowest at 8.3% in February 2026.
How did search popularity change for kettlebell brands worldwide in September 2026?
6 changes
In September 2026, Bowflex gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.
In September 2026, Rep Fitness gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.
In September 2026, Titan Fitness gained share of searches among kettlebell brands worldwide, from 16.1% to 17%.
In September 2026, Yes4All gained share of searches among kettlebell brands worldwide, from 2.6% to 3.4%.
In September 2026, Bells of Steel gained share of searches among kettlebell brands worldwide, from 8.8% to 9.3%.
In September 2026, Rogue Fitness lost share of searches among kettlebell brands worldwide, from 29.3% to 25.3%.
How are Bells of Steel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bells of Steel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bells of steel
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Where does Bells of Steel compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kettlebell brands | 5th of 7 | 9.3% | Shown above |
| Squat rack brands | 4th of 7 | 11.5% | Show ranking |
| Adjustable kettlebell brands | 4th of 5 | 12.6% | Show ranking |
Is Bells of Steel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.