Bells of Steel vs Eleiko:Which is more popular?
In September 2026, Bells of Steel had more branded searches than Eleiko among squat rack brands worldwide. Bells of Steel had about 40,500 branded searches, while Eleiko had 22,200. Bells of Steel made up 11.5% of all squat rack brand searches we track, and Eleiko accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about squat rack brands, Bells of Steel appeared in two of the five answers and Eleiko in none.
Who do people search for more?
Bells of Steel, about 82% more searches than Eleiko
Who does AI mention more?
Bells of Steel, mentioned in 2 of 5 answers, Eleiko in 0
Who does AI recommend more?
Bells of Steel, the only one of the two named
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Top squat rack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Eleiko did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rogue Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bells of Steel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PRx Performance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body-Solid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about squat rack brands
5 answers
Asked ChatGPT
“Which squat rack brand should I buy?”
Asked ChatGPT
“What are the best squat rack brands?”
Asked ChatGPT
“What's the best squat rack brand for home gym?”
Searched Google, AI Overview
“best squat rack”
Searched Google, AI Overview
“power rack brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bells of Steel or Eleiko more popular in search?
This chart shows how often people search Google for Bells of Steel and Eleiko by name. Each line represents a brand's share of searches for all seven squat rack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bells of Steel, Eleiko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Rep Fitness | Titan Fitness | Bells of Steel | Eleiko | Body-Solid | PRx Performance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 22% | 22% | 9.8% | 8.1% | 2.9% | 2.4% |
| Nov 2025 | 31.4% | 25.7% | 20.9% | 11.5% | 6.3% | 1.9% | 2.3% |
| Dec 2025 | 32.6% | 21.8% | 21.8% | 11.9% | 6.5% | 2.4% | 2.9% |
| Jan 2026 | 32.8% | 22% | 22% | 9.8% | 8% | 2.4% | 2.9% |
| Feb 2026 | 32.5% | 21.9% | 21.9% | 9.8% | 8% | 2.9% | 2.9% |
| Mar 2026 | 34.7% | 19% | 23.3% | 10.4% | 7% | 2.5% | 3.1% |
| Apr 2026 | 36.6% | 20.1% | 20.1% | 11% | 7.4% | 2.2% | 2.7% |
| May 2026 | 33.4% | 22.4% | 22.4% | 10% | 6.7% | 2% | 3% |
| Jun 2026 | 37.1% | 20.3% | 20.3% | 11.1% | 6.1% | 2.2% | 2.7% |
| Jul 2026 | 37.1% | 20.3% | 20.3% | 11.1% | 6.1% | 2.2% | 2.7% |
| Aug 2026 | 35.7% | 23.9% | 19.6% | 10.7% | 5.9% | 2.1% | 2.1% |
| Sep 2026 | 31.1% | 25.6% | 20.9% | 11.5% | 6.3% | 2.3% | 2.3% |
How has the Bells of Steel and Eleiko comparison changed over the last 12 months?
3 findings
- Bells of Steel was ahead of Eleiko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide moved from 9.8% to 11.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Eleiko’s share of searches among squat rack brands worldwide moved from 8.1% to 6.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for squat rack brands worldwide in September 2026?
2 changes
In September 2026, Bells of Steel gained share of searches among squat rack brands worldwide, from 10.7% to 11.5%.
Estimated monthly branded searches for Eleiko worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bells of Steel’s and Eleiko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bells of Steel
1 branded search term
- bells of steel
Eleiko
1 branded search term
- eleiko
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