How popular isBells of Steel?
In September 2026, people searched for Bells of Steel by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 11.5% of all global squat rack brand searches, placing Bells of Steel fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about squat rack brands, Bells of Steel appeared in two of the five answers and was the fourth most recommended of the seven.
Bells of Steel is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.
Rogue FitnessShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Rep FitnessShare of searches 25.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Titan FitnessShare of searches 20.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Bells of SteelShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
EleikoShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top squat rack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bells of Steel is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rogue Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bells of Steel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PRx Performance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body-Solid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about squat rack brands
5 answers
Asked ChatGPT
“Which squat rack brand should I buy?”
Asked ChatGPT
“What are the best squat rack brands?”
Asked ChatGPT
“What's the best squat rack brand for home gym?”
Searched Google, AI Overview
“best squat rack”
Searched Google, AI Overview
“power rack brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which squat rack brands compete with Bells of Steel?
Share of searches by month for Rogue Fitness, Rep Fitness, Titan Fitness, Bells of Steel, Eleiko, Body-Solid, PRx Performance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Rep Fitness | Titan Fitness | Bells of Steel | Eleiko | Body-Solid | PRx Performance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 22% | 22% | 9.8% | 8.1% | 2.9% | 2.4% |
| Nov 2025 | 31.4% | 25.7% | 20.9% | 11.5% | 6.3% | 1.9% | 2.3% |
| Dec 2025 | 32.6% | 21.8% | 21.8% | 11.9% | 6.5% | 2.4% | 2.9% |
| Jan 2026 | 32.8% | 22% | 22% | 9.8% | 8% | 2.4% | 2.9% |
| Feb 2026 | 32.5% | 21.9% | 21.9% | 9.8% | 8% | 2.9% | 2.9% |
| Mar 2026 | 34.7% | 19% | 23.3% | 10.4% | 7% | 2.5% | 3.1% |
| Apr 2026 | 36.6% | 20.1% | 20.1% | 11% | 7.4% | 2.2% | 2.7% |
| May 2026 | 33.4% | 22.4% | 22.4% | 10% | 6.7% | 2% | 3% |
| Jun 2026 | 37.1% | 20.3% | 20.3% | 11.1% | 6.1% | 2.2% | 2.7% |
| Jul 2026 | 37.1% | 20.3% | 20.3% | 11.1% | 6.1% | 2.2% | 2.7% |
| Aug 2026 | 35.7% | 23.9% | 19.6% | 10.7% | 5.9% | 2.1% | 2.1% |
| Sep 2026 | 31.1% | 25.6% | 20.9% | 11.5% | 6.3% | 2.3% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 110K | -18.5% | -4.6 points | |
| 2, held 2nd | 25.6% | 90.5K | 0% | +1.7 points | |
| 3, held 3rd | 20.9% | 74K | 0% | +1.4 points | |
| 4, held 4th | 11.5% | 40.5K | 0% | +0.8 points | |
| 5, held 5th | 6.3% | 22.2K | 0% | +0.4 points | |
| 6, held 6th | 2.3% | 8.1K | 0% | +0.2 points | |
| 7, held 7th | 2.3% | 8.1K | 0% | +0.2 points |
31.1%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.6 points.
25.6%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
20.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.4 points.
11.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Eleiko6.3%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.3%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.3%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Bells of Steel and its closest rivals
Every comparison with Bells of Steel
10 comparisons
How has branded search demand for Bells of Steel changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bells of Steel worldwide rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide increased from 9.8% to 11.5%.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide peaked at 11.9% in December 2025 and was lowest at 9.8% in February 2026.
How did search popularity change for squat rack brands worldwide in September 2026?
6 changes
In September 2026, Rep Fitness gained share of searches among squat rack brands worldwide, from 23.9% to 25.6%.
In September 2026, Titan Fitness gained share of searches among squat rack brands worldwide, from 19.6% to 20.9%.
In September 2026, Bells of Steel gained share of searches among squat rack brands worldwide, from 10.7% to 11.5%.
In September 2026, Rogue Fitness lost share of searches among squat rack brands worldwide, from 35.7% to 31.1%.
Estimated monthly branded searches for Body-Solid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Eleiko worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are Bells of Steel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bells of Steel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Where does Bells of Steel compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kettlebell brands | 5th of 7 | 9.3% | Show ranking |
| Squat rack brands | 4th of 7 | 11.5% | Shown above |
| Adjustable kettlebell brands | 4th of 5 | 12.6% | Show ranking |
Is Bells of Steel your brand?
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