Brandwave

Bells of Steel vs PRx Performance:Which is more popular?

In September 2026, Bells of Steel had more branded searches than PRx Performance among squat rack brands worldwide. Bells of Steel had about 40,500 branded searches, while PRx Performance had 8,100. Bells of Steel made up 11.5% of all squat rack brand searches we track, and PRx Performance accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about squat rack brands, Bells of Steel and PRx Performance each appeared in two of the five answers. Bells of Steel was mentioned before PRx Performance in every answer that named either.

Among squat rack brands worldwide in September 2026

Who do people search for more?

Bells of Steel, about 5 searches for every 1 for PRx Performance

Bells of Steel 40.5K searchesPRx Performance 8.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bells of Steel in 2 of 5PRx Performance in 2 of 5

Who does AI recommend more?

Bells of Steel, named ahead of PRx Performance in 2 of 2 answers

Bells of Steel first in 2PRx Performance never first

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Top squat rack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bells of Steel and PRx Performance were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bells of Steel was listed before PRx Performance in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Rogue Fitness2nd
  3. Titan Fitness3rd
  4. Bells of Steel4th
  5. PRx Performance5th
  6. Eleiko–
  7. Body-Solid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rogue Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bells of Steel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PRx Performance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eleiko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body-Solid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about squat rack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bells of Steel or PRx Performance more popular in search?

This chart shows how often people search Google for Bells of Steel and PRx Performance by name. Each line represents a brand's share of searches for all seven squat rack brands we track, month by month, from English-language searches worldwide.

Bells of Steel and PRx Performance among squat rack brands worldwide, by month

Share of searches by month for Bells of Steel, PRx Performance. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessRep FitnessTitan FitnessBells of SteelEleikoBody-SolidPRx Performance
Oct 202532.7%22%22%9.8%8.1%2.9%2.4%
Nov 202531.4%25.7%20.9%11.5%6.3%1.9%2.3%
Dec 202532.6%21.8%21.8%11.9%6.5%2.4%2.9%
Jan 202632.8%22%22%9.8%8%2.4%2.9%
Feb 202632.5%21.9%21.9%9.8%8%2.9%2.9%
Mar 202634.7%19%23.3%10.4%7%2.5%3.1%
Apr 202636.6%20.1%20.1%11%7.4%2.2%2.7%
May 202633.4%22.4%22.4%10%6.7%2%3%
Jun 202637.1%20.3%20.3%11.1%6.1%2.2%2.7%
Jul 202637.1%20.3%20.3%11.1%6.1%2.2%2.7%
Aug 202635.7%23.9%19.6%10.7%5.9%2.1%2.1%
Sep 202631.1%25.6%20.9%11.5%6.3%2.3%2.3%

How has the Bells of Steel and PRx Performance comparison changed over the last 12 months?

3 findings

How did search popularity change for squat rack brands worldwide in September 2026?

1 change
  1. In September 2026, Bells of Steel gained share of searches among squat rack brands worldwide, from 10.7% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bells of Steel’s and PRx Performance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bells of Steel

1 branded search term

  • bells of steel

PRx Performance

1 branded search term

  • prx performance

How the Brand Demand Index is measured

Other head-to-heads among squat rack brands

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