Brandwave

How popular isBells of Steel?

In September 2026, people searched for Bells of Steel by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 12.6% of all global adjustable kettlebell brand searches, placing Bells of Steel fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about adjustable kettlebell brands, Bells of Steel appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Bells of Steel is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. BowflexShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. Rep FitnessShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Titan FitnessShare of searches 22.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Bells of SteelShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. PowerBlockShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top adjustable kettlebell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bells of Steel is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Bells of Steel2nd
  3. Bowflex3rd
  4. PowerBlock4th
  5. Titan Fitness5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bowflex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bells of Steel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PowerBlock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titan Fitness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about adjustable kettlebell brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which adjustable kettlebell brands compete with Bells of Steel?

Bells of Steel against adjustable kettlebell brands worldwide, by month

Share of searches by month for Bowflex, Rep Fitness, Titan Fitness, Bells of Steel, PowerBlock. The figures are in the table below the chart.

View monthly share of searches table
MonthBowflexRep FitnessTitan FitnessBells of SteelPowerBlock
Oct 202529.7%24.3%24.3%10.9%10.9%
Nov 202524.1%29.6%24.1%13.3%8.9%
Dec 202528.9%23.8%23.8%13%10.6%
Jan 202629.6%24.3%24.3%10.9%10.9%
Feb 202629.7%24.3%24.3%10.9%10.9%
Mar 202627.5%22.5%27.5%12.3%10.1%
Apr 202629%23.7%23.7%13%10.6%
May 202626.2%26.2%26.2%11.7%9.6%
Jun 202625%25%25%13.7%11.2%
Jul 202629%23.7%23.7%13%10.6%
Aug 202627.5%27.5%22.5%12.3%10.1%
Sep 202628.1%28.1%22.9%12.6%8.4%

  1. 1.Bowflex

    28.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Rep Fitness

    28.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Titan Fitness

    22.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Bells of Steel

    12.6%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.PowerBlock

    8.4%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

Compare popularity between Bells of Steel and its closest rivals

Every comparison with Bells of Steel

10 comparisons

How has branded search demand for Bells of Steel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bells of Steel worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Bells of Steel’s share of searches among adjustable kettlebell brands worldwide increased from 10.9% to 12.6%.
  • Across the 12 months ending September 2026, Bells of Steel’s share of searches among adjustable kettlebell brands worldwide peaked at 13.7% in June 2026 and was lowest at 10.9% in October 2025.

How did search popularity change for adjustable kettlebell brands worldwide in September 2026?

4 changes

  1. In September 2026, Bowflex gained share of searches among adjustable kettlebell brands worldwide, from 27.5% to 28.1%.

  2. In September 2026, Rep Fitness gained share of searches among adjustable kettlebell brands worldwide, from 27.5% to 28.1%.

  3. In September 2026, PowerBlock lost share of searches among adjustable kettlebell brands worldwide, from 10.1% to 8.4%.

  4. Estimated monthly branded searches for Bells of Steel worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are Bells of Steel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bells of Steel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bells of steel

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How the Brand Demand Index is measured

Where does Bells of Steel compete?

Bells of Steel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kettlebell brands5th of 79.3%Show ranking
Squat rack brands4th of 711.5%Show ranking
Adjustable kettlebell brands4th of 512.6%Shown above
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