Brandwave

Rogue Fitness vs Titan Fitness:Which is more popular?

In September 2026, Rogue Fitness had more branded searches than Titan Fitness among kettlebell brands worldwide. Rogue Fitness had about 110,000 branded searches, while Titan Fitness had 74,000. Rogue Fitness made up 25.3% of all kettlebell brand searches we track, and Titan Fitness accounted for 17%. When we asked ChatGPT and Google AI Overviews about kettlebell brands, Rogue Fitness appeared in three of the five answers and Titan Fitness in one. Rogue Fitness was mentioned before Titan Fitness in every answer that named either.

Among kettlebell brands worldwide in September 2026

Who do people search for more?

Rogue Fitness, about 49% more searches than Titan Fitness

Rogue Fitness 110K searchesTitan Fitness 74K searches

Who does AI mention more?

Rogue Fitness, mentioned in 3 of 5 answers, Titan Fitness in 1

Rogue Fitness in 3 of 5Titan Fitness in 1 of 5

Who does AI recommend more?

Rogue Fitness, named ahead of Titan Fitness in 3 of 3 answers

Rogue Fitness first in 3Titan Fitness never first

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Top kettlebell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Titan Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was listed before Titan Fitness in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. Rogue Fitness2nd
  3. Bells of Steel3rd
  4. Bowflex4th
  5. Yes4All5th
  6. Titan Fitness6th
  7. Force USA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bells of Steel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yes4All3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Force USA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kettlebell brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rogue Fitness or Titan Fitness more popular in search?

This chart shows how often people search Google for Rogue Fitness and Titan Fitness by name. Each line represents a brand's share of searches for all seven kettlebell brands we track, month by month, from English-language searches worldwide.

Rogue Fitness and Titan Fitness among kettlebell brands worldwide, by month

Share of searches by month for Rogue Fitness, Titan Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessTitan FitnessBells of SteelForce USAYes4All
Oct 202527.5%22.6%18.5%18.5%8.3%3%1.6%
Nov 202527.3%18.2%22.4%18.2%10%3%0.89%
Dec 202527.2%22.1%18.2%18.2%10%3%1.3%
Jan 202627.6%22.4%18.5%18.5%8.3%3.7%1.1%
Feb 202627.4%22.6%18.5%18.5%8.3%3.7%1.1%
Mar 202630%20.1%16.4%20.1%9%3.3%1.2%
Apr 202631.1%20.8%17%17%9.3%3.4%1.2%
May 202628.8%19.3%19.3%19.3%8.6%3.2%1.4%
Jun 202632%17.5%17.5%17.5%9.6%3.5%2.3%
Jul 202630.6%20.5%16.8%16.8%9.2%3.4%2.7%
Aug 202629.3%19.6%19.6%16.1%8.8%3.9%2.6%
Sep 202625.3%20.8%20.8%17%9.3%3.4%3.4%

How has the Rogue Fitness and Titan Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for kettlebell brands worldwide in September 2026?

2 changes
  1. In September 2026, Titan Fitness gained share of searches among kettlebell brands worldwide, from 16.1% to 17%.

  2. In September 2026, Rogue Fitness lost share of searches among kettlebell brands worldwide, from 29.3% to 25.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rogue Fitness’ and Titan Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rogue Fitness

1 branded search term

  • rogue fitness

Titan Fitness

1 branded search term

  • titan fitness

How the Brand Demand Index is measured

Other head-to-heads among kettlebell brands

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