Bells of Steel vs Rogue Fitness:Which is more popular?
In September 2026, Rogue Fitness had more branded searches than Bells of Steel among kettlebell brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bells of Steel had 40,500. Rogue Fitness made up 25.3% of all kettlebell brand searches we track, and Bells of Steel accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about kettlebell brands, Bells of Steel appeared in four of the five answers and Rogue Fitness in three. Rogue Fitness was mentioned before Bells of Steel in three out of four answers.
Who do people search for more?
Rogue Fitness, about 3 searches for every 1 for Bells of Steel
Who does AI mention more?
Bells of Steel, mentioned in 4 of 5 answers, Rogue Fitness in 3
Who does AI recommend more?
Rogue Fitness, named ahead of Bells of Steel in 3 of 4 answers
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Top kettlebell brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rogue Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was listed before Bells of Steel in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rep Fitness1st- Rogue Fitness2nd
- Bells of Steel3rd
Bowflex4th
Yes4All5th
Titan Fitness6th
Force USA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bells of Steel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yes4All3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Titan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Force USA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kettlebell brands
5 answers
Asked ChatGPT
“Which kettlebell brand should I buy?”
Asked ChatGPT
“What are the best kettlebell brands?”
Asked ChatGPT
“What's the best kettlebell brand for home workouts?”
Searched Google, AI Overview
“best kettlebell”
Searched Google, AI Overview
“adjustable kettlebell”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bells of Steel or Rogue Fitness more popular in search?
This chart shows how often people search Google for Bells of Steel and Rogue Fitness by name. Each line represents a brand's share of searches for all seven kettlebell brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rogue Fitness, Bells of Steel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Bells of Steel | Force USA | Yes4All |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 22.6% | 18.5% | 18.5% | 8.3% | 3% | 1.6% |
| Nov 2025 | 27.3% | 18.2% | 22.4% | 18.2% | 10% | 3% | 0.89% |
| Dec 2025 | 27.2% | 22.1% | 18.2% | 18.2% | 10% | 3% | 1.3% |
| Jan 2026 | 27.6% | 22.4% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Feb 2026 | 27.4% | 22.6% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Mar 2026 | 30% | 20.1% | 16.4% | 20.1% | 9% | 3.3% | 1.2% |
| Apr 2026 | 31.1% | 20.8% | 17% | 17% | 9.3% | 3.4% | 1.2% |
| May 2026 | 28.8% | 19.3% | 19.3% | 19.3% | 8.6% | 3.2% | 1.4% |
| Jun 2026 | 32% | 17.5% | 17.5% | 17.5% | 9.6% | 3.5% | 2.3% |
| Jul 2026 | 30.6% | 20.5% | 16.8% | 16.8% | 9.2% | 3.4% | 2.7% |
| Aug 2026 | 29.3% | 19.6% | 19.6% | 16.1% | 8.8% | 3.9% | 2.6% |
| Sep 2026 | 25.3% | 20.8% | 20.8% | 17% | 9.3% | 3.4% | 3.4% |
How has the Bells of Steel and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of Bells of Steel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide moved from 8.3% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among kettlebell brands worldwide moved from 27.5% to 25.3%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for kettlebell brands worldwide in September 2026?
2 changes
In September 2026, Bells of Steel gained share of searches among kettlebell brands worldwide, from 8.8% to 9.3%.
In September 2026, Rogue Fitness lost share of searches among kettlebell brands worldwide, from 29.3% to 25.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bells of Steel’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bells of Steel
1 branded search term
- bells of steel
Rogue Fitness
1 branded search term
- rogue fitness
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