Bowflex vs Rep Fitness:Which is more popular?
In September 2026, Bowflex and Rep Fitness were level in searches among kettlebell brands worldwide, with an estimated 90.5K branded searches each, at 20.8% of the total each. When we asked ChatGPT and Google AI Overviews about kettlebell brands, Rep Fitness appeared in all five answers and Bowflex in three. Rep Fitness was mentioned before Bowflex in every answer.
Who do people search for more?
Bowflex and Rep Fitness are searched for about as often as each other.
Who does AI mention more?
Rep Fitness, mentioned in every answer we collected
Who does AI recommend more?
Rep Fitness, named ahead of Bowflex in every answer
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Top kettlebell brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rep Fitness appeared in all five answers. Bowflex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rep Fitness was listed before Bowflex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rep Fitness1st
Rogue Fitness2nd
Bells of Steel3rd
Bowflex4th
Yes4All5th
Titan Fitness6th
Force USA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bells of Steel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yes4All3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Titan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Force USA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kettlebell brands
5 answers
Asked ChatGPT
“Which kettlebell brand should I buy?”
Asked ChatGPT
“What are the best kettlebell brands?”
Asked ChatGPT
“What's the best kettlebell brand for home workouts?”
Searched Google, AI Overview
“best kettlebell”
Searched Google, AI Overview
“adjustable kettlebell”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or Rep Fitness more popular in search?
This chart shows how often people search Google for Bowflex and Rep Fitness by name. Each line represents a brand's share of searches for all seven kettlebell brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Rep Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Bells of Steel | Force USA | Yes4All |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 22.6% | 18.5% | 18.5% | 8.3% | 3% | 1.6% |
| Nov 2025 | 27.3% | 18.2% | 22.4% | 18.2% | 10% | 3% | 0.89% |
| Dec 2025 | 27.2% | 22.1% | 18.2% | 18.2% | 10% | 3% | 1.3% |
| Jan 2026 | 27.6% | 22.4% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Feb 2026 | 27.4% | 22.6% | 18.5% | 18.5% | 8.3% | 3.7% | 1.1% |
| Mar 2026 | 30% | 20.1% | 16.4% | 20.1% | 9% | 3.3% | 1.2% |
| Apr 2026 | 31.1% | 20.8% | 17% | 17% | 9.3% | 3.4% | 1.2% |
| May 2026 | 28.8% | 19.3% | 19.3% | 19.3% | 8.6% | 3.2% | 1.4% |
| Jun 2026 | 32% | 17.5% | 17.5% | 17.5% | 9.6% | 3.5% | 2.3% |
| Jul 2026 | 30.6% | 20.5% | 16.8% | 16.8% | 9.2% | 3.4% | 2.7% |
| Aug 2026 | 29.3% | 19.6% | 19.6% | 16.1% | 8.8% | 3.9% | 2.6% |
| Sep 2026 | 25.3% | 20.8% | 20.8% | 17% | 9.3% | 3.4% | 3.4% |
How has the Bowflex and Rep Fitness comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Rep Fitness took it in November 2025, Bowflex took it in December 2025.
- Across the 12 months ending September 2026, Bowflex’s share of searches among kettlebell brands worldwide moved from 22.6% to 20.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Rep Fitness’ share of searches among kettlebell brands worldwide moved from 18.5% to 20.8%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for kettlebell brands worldwide in September 2026?
2 changes
In September 2026, Bowflex gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.
In September 2026, Rep Fitness gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Rep Fitness
1 branded search term
- rep fitness
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