Stanley vs WoodRiver:Which is more popular?
In September 2026, WoodRiver had more branded searches than Stanley among jack plane brands worldwide. WoodRiver had about 1,900 branded searches, while Stanley had 1,690. WoodRiver made up 9.2% of all jack plane brand searches we track, and Stanley accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about jack plane brands, Stanley appeared in all five answers and WoodRiver in three. Stanley was mentioned before WoodRiver in four out of five answers.
Who do people search for more?
WoodRiver, about 12% more searches than Stanley
Who does AI mention more?
Stanley, mentioned in every answer we collected
Who does AI recommend more?
Stanley, named ahead of WoodRiver in 4 of 5 answers
Follow Stanley vs WoodRiver and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top jack plane brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. WoodRiver was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before WoodRiver in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack plane brands
5 answers
Asked ChatGPT
“Which jack plane brand should I buy?”
Asked ChatGPT
“What are the best jack plane brands?”
Asked ChatGPT
“What's the best jack plane brand for woodworking hand tools?”
Searched Google, AI Overview
“woodworking plane”
Searched Google, AI Overview
“plane for woodwork”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Stanley or WoodRiver more popular in search?
This chart shows how often people search Google for Stanley and WoodRiver by name. Each line represents a brand's share of searches for all six jack plane brands we track, month by month, from English-language searches worldwide.
Share of searches by month for WoodRiver, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lie-Nielsen | Veritas | WoodRiver | Stanley | Craftsman | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 20.3% | 8% | 6.9% | 1.9% | 0.17% |
| Nov 2025 | 59.9% | 23.5% | 7.7% | 6.8% | 1.9% | 0.2% |
| Dec 2025 | 63.5% | 20.4% | 6.7% | 7.7% | 1.6% | 0.18% |
| Jan 2026 | 58.1% | 22.8% | 7.5% | 9.8% | 1.8% | 0.16% |
| Feb 2026 | 59.3% | 17.2% | 14.4% | 7.1% | 1.8% | 0.12% |
| Mar 2026 | 61.4% | 22% | 7.9% | 7% | 1.6% | 0.17% |
| Apr 2026 | 60.1% | 19.9% | 9.4% | 8.1% | 2.4% | 0.1% |
| May 2026 | 60.3% | 19.9% | 9.5% | 8.1% | 2% | 0.15% |
| Jun 2026 | 61.3% | 20.3% | 9.6% | 6.7% | 2% | 0.15% |
| Jul 2026 | 57.8% | 22.9% | 9.1% | 7.7% | 2.3% | 0.1% |
| Aug 2026 | 59.4% | 21.1% | 9.3% | 8% | 2% | 0.2% |
| Sep 2026 | 58.7% | 21.8% | 9.2% | 8.2% | 2% | 0.15% |
How has the Stanley and WoodRiver comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stanley took it in December 2025, WoodRiver took it in February 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among jack plane brands worldwide moved from 6.9% to 8.2%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 12 months ending September 2026, WoodRiver’s share of searches among jack plane brands worldwide moved from 8% to 9.2%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for jack plane brands worldwide in September 2026?
1 change
Stanley’s share of searches among jack plane brands worldwide has gained ground for 3 months in a row, from 6.7% to 8.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Stanley’s and WoodRiver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jack plane brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.