Brandwave

Veritas vs WoodRiver:Which is more popular?

In September 2026, Veritas had more branded searches than WoodRiver among jack plane brands worldwide. Veritas had about 4,500 branded searches, while WoodRiver had 1,900. Veritas made up 1.2% of all jack plane brand searches we track, and WoodRiver accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about jack plane brands, Veritas appeared in all five answers and WoodRiver in three. Veritas was mentioned before WoodRiver in every answer.

Among jack plane brands worldwide in September 2026

Who do people search for more?

Veritas, about 2 searches for every 1 for WoodRiver

Veritas 4.5K searchesWoodRiver 1.9K searches

Who does AI mention more?

Veritas, mentioned in every answer we collected

Veritas in 5 of 5WoodRiver in 3 of 5

Who does AI recommend more?

Veritas, named ahead of WoodRiver in every answer

Veritas first in 5WoodRiver never first

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Top jack plane brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Veritas appeared in all five answers. WoodRiver was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Veritas was listed before WoodRiver in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lie-Nielsen1st
  2. Stanley2nd
  3. Veritas3rd
  4. WoodRiver4th
  5. Craftsman–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack plane brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Veritas or WoodRiver more popular in search?

This chart shows how often people search Google for Veritas and WoodRiver by name. Each line represents a brand's share of searches for all six jack plane brands we track, month by month, from English-language searches worldwide.

Veritas and WoodRiver among jack plane brands worldwide, by month

Share of searches by month for Veritas, WoodRiver. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanStanleyLie-NielsenVeritasIrwinWoodRiver
Oct 202576%15.3%4.6%1.5%2%0.59%
Nov 202573.6%18.1%4.4%1.7%1.6%0.57%
Dec 202576.6%15.4%4.6%1.5%1.4%0.48%
Jan 202679.5%13.1%3.9%1.5%1.4%0.5%
Feb 202684.3%9.3%3.4%0.98%1.2%0.82%
Mar 202685.4%9.4%2.8%1%1%0.36%
Apr 202685.2%9.4%2.8%0.93%1.3%0.44%
May 202685.2%9.4%2.8%0.93%1.3%0.44%
Jun 202683.7%11.3%2.8%0.91%1%0.43%
Jul 202683.5%11.2%2.7%1.1%1%0.43%
Aug 202681.6%13.4%2.7%0.95%0.98%0.42%
Sep 202680.6%13.3%3.2%1.2%1.2%0.51%

How has the Veritas and WoodRiver comparison changed over the last 12 months?

3 findings
  • Veritas was ahead of WoodRiver in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Veritas’ share of searches among jack plane brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 4.8K to 4.5K.
  • Across the 12 months ending September 2026, WoodRiver’s share of searches among jack plane brands worldwide moved from 0.59% to 0.51%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for jack plane brands worldwide in September 2026?

1 change
  1. In September 2026, Veritas rose from 5th to 4th among jack plane brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Veritas’ and WoodRiver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Veritas

2 branded search terms

  • veritas planes
  • veritas tools

WoodRiver

1 branded search term

  • woodriver

How the Brand Demand Index is measured

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