Stanley vs Veritas:Which is more popular?
In September 2026, Veritas had more branded searches than Stanley among jack plane brands worldwide. Veritas had about 4,500 branded searches, while Stanley had 1,690. Veritas made up 21.8% of all jack plane brand searches we track, and Stanley accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about jack plane brands, both Stanley and Veritas appeared in all five answers. Veritas was mentioned before Stanley in three out of five answers.
Who do people search for more?
Veritas, about 3 searches for every 1 for Stanley
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Veritas, named ahead of Stanley in 3 of 5 answers
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Top jack plane brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Stanley and Veritas showed up in all five answers. Veritas was listed before Stanley in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack plane brands
5 answers
Asked ChatGPT
“Which jack plane brand should I buy?”
Asked ChatGPT
“What are the best jack plane brands?”
Asked ChatGPT
“What's the best jack plane brand for woodworking hand tools?”
Searched Google, AI Overview
“woodworking plane”
Searched Google, AI Overview
“plane for woodwork”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Stanley or Veritas more popular in search?
This chart shows how often people search Google for Stanley and Veritas by name. Each line represents a brand's share of searches for all six jack plane brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Veritas, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lie-Nielsen | Veritas | WoodRiver | Stanley | Craftsman | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 20.3% | 8% | 6.9% | 1.9% | 0.17% |
| Nov 2025 | 59.9% | 23.5% | 7.7% | 6.8% | 1.9% | 0.2% |
| Dec 2025 | 63.5% | 20.4% | 6.7% | 7.7% | 1.6% | 0.18% |
| Jan 2026 | 58.1% | 22.8% | 7.5% | 9.8% | 1.8% | 0.16% |
| Feb 2026 | 59.3% | 17.2% | 14.4% | 7.1% | 1.8% | 0.12% |
| Mar 2026 | 61.4% | 22% | 7.9% | 7% | 1.6% | 0.17% |
| Apr 2026 | 60.1% | 19.9% | 9.4% | 8.1% | 2.4% | 0.1% |
| May 2026 | 60.3% | 19.9% | 9.5% | 8.1% | 2% | 0.15% |
| Jun 2026 | 61.3% | 20.3% | 9.6% | 6.7% | 2% | 0.15% |
| Jul 2026 | 57.8% | 22.9% | 9.1% | 7.7% | 2.3% | 0.1% |
| Aug 2026 | 59.4% | 21.1% | 9.3% | 8% | 2% | 0.2% |
| Sep 2026 | 58.7% | 21.8% | 9.2% | 8.2% | 2% | 0.15% |
How has the Stanley and Veritas comparison changed over the last 12 months?
3 findings
- Veritas was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among jack plane brands worldwide moved from 6.9% to 8.2%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 12 months ending September 2026, Veritas’ share of searches among jack plane brands worldwide moved from 20.3% to 21.8%, and its estimated monthly branded searches moved from 4.8K to 4.5K.
How did search popularity change for jack plane brands worldwide in September 2026?
2 changes
In September 2026, Veritas gained share of searches among jack plane brands worldwide, from 21.1% to 21.8%.
Stanley’s share of searches among jack plane brands worldwide has gained ground for 3 months in a row, from 6.7% to 8.2% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Stanley’s and Veritas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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