Brandwave

Lie-Nielsen vs Stanley:Which is more popular?

In September 2026, Lie-Nielsen had more branded searches than Stanley among jack plane brands worldwide. Lie-Nielsen had about 12,100 branded searches, while Stanley had 1,690. Lie-Nielsen made up 58.7% of all jack plane brand searches we track, and Stanley accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about jack plane brands, both Lie-Nielsen and Stanley appeared in all five answers. Lie-Nielsen was mentioned before Stanley in three out of five answers.

Among jack plane brands worldwide in September 2026

Who do people search for more?

Lie-Nielsen, about 7 searches for every 1 for Stanley

Lie-Nielsen 12.1K searchesStanley 1.7K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Lie-Nielsen in 5 of 5Stanley in 5 of 5

Who does AI recommend more?

Lie-Nielsen, named ahead of Stanley in 3 of 5 answers

Lie-Nielsen first in 3Stanley first in 2

Follow Lie-Nielsen vs Stanley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jack plane brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Lie-Nielsen and Stanley showed up in all five answers. Lie-Nielsen was listed before Stanley in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lie-Nielsen1st
  2. Stanley2nd
  3. Veritas3rd
  4. WoodRiver4th
  5. Craftsman–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack plane brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lie-Nielsen or Stanley more popular in search?

This chart shows how often people search Google for Lie-Nielsen and Stanley by name. Each line represents a brand's share of searches for all six jack plane brands we track, month by month, from English-language searches worldwide.

Lie-Nielsen and Stanley among jack plane brands worldwide, by month

Share of searches by month for Lie-Nielsen, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthLie-NielsenVeritasWoodRiverStanleyCraftsmanIrwin
Oct 202562.7%20.3%8%6.9%1.9%0.17%
Nov 202559.9%23.5%7.7%6.8%1.9%0.2%
Dec 202563.5%20.4%6.7%7.7%1.6%0.18%
Jan 202658.1%22.8%7.5%9.8%1.8%0.16%
Feb 202659.3%17.2%14.4%7.1%1.8%0.12%
Mar 202661.4%22%7.9%7%1.6%0.17%
Apr 202660.1%19.9%9.4%8.1%2.4%0.1%
May 202660.3%19.9%9.5%8.1%2%0.15%
Jun 202661.3%20.3%9.6%6.7%2%0.15%
Jul 202657.8%22.9%9.1%7.7%2.3%0.1%
Aug 202659.4%21.1%9.3%8%2%0.2%
Sep 202658.7%21.8%9.2%8.2%2%0.15%

How has the Lie-Nielsen and Stanley comparison changed over the last 12 months?

3 findings
  • Lie-Nielsen was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among jack plane brands worldwide moved from 62.7% to 58.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among jack plane brands worldwide moved from 6.9% to 8.2%, and its estimated monthly branded searches moved from 1.6K to 1.7K.

How did search popularity change for jack plane brands worldwide in September 2026?

2 changes

  1. In September 2026, Lie-Nielsen lost share of searches among jack plane brands worldwide, from 59.4% to 58.7%.

  2. Stanley’s share of searches among jack plane brands worldwide has gained ground for 3 months in a row, from 6.7% to 8.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lie-Nielsen’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lie-Nielsen

1 branded search term

  • lie nielsen

Stanley

2 branded search terms

  • stanley jack plane
  • stanley no 5 plane

How the Brand Demand Index is measured

Other head-to-heads among jack plane brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free