Craftsman vs Crescent:Which is more popular?
In September 2026, Craftsman had more branded searches than Crescent among hand tool brands worldwide. Craftsman had about 301,000 branded searches, while Crescent had 91,600. Craftsman made up 10.8% of all hand tool brand searches we track, and Crescent accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about hand tool brands, Craftsman appeared in four of the five answers and Crescent in none.
Who do people search for more?
Craftsman, about 3 searches for every 1 for Crescent
Who does AI mention more?
Craftsman, mentioned in 4 of 5 answers, Crescent in 0
Who does AI recommend more?
Craftsman, the only one of the two named
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Top hand tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crescent did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Knipex1st- Craftsman2nd
GearWrench3rd
Milwaukee4th
Channellock5th
Klein Tools6th
Tekton7th
Stanley8th
Crescent–
Bahco–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Craftsman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GearWrench4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klein Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tekton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Channellock3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand tool brands
5 answers
Asked ChatGPT
“Which hand tool brand should I buy?”
Asked ChatGPT
“What are the best hand tool brands?”
Asked ChatGPT
“What's the best hand tool brand for home repairs?”
Searched Google, AI Overview
“hand tool brands”
Searched Google, AI Overview
“best hand tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Crescent more popular in search?
This chart shows how often people search Google for Craftsman and Crescent by name. Each line represents a brand's share of searches for all 13 hand tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Crescent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Knipex | Klein Tools | Crescent | Tekton | GearWrench | Bahco | Kincrome | Channellock | Irwin | Sidchrome | Stanley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 1.6% | 1.6% | 0.48% | 0.32% | 0.21% | 0.12% | 0.02% |
| Nov 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.4% | 1.9% | 1.9% | 1.6% | 0.58% | 0.32% | 0.17% | 0.12% | 0.02% |
| Dec 2025 | 69.9% | 9.4% | 6.3% | 5.1% | 2.9% | 1.9% | 1.9% | 1.5% | 0.46% | 0.38% | 0.17% | 0.11% | 0.02% |
| Jan 2026 | 66.4% | 10.9% | 7.3% | 4.9% | 3.3% | 2.2% | 2.2% | 1.5% | 0.54% | 0.36% | 0.2% | 0.13% | 0.03% |
| Feb 2026 | 65.1% | 13.1% | 7.1% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.13% | 0.02% |
| Mar 2026 | 62.8% | 15.4% | 6.9% | 4.6% | 3.1% | 2.1% | 1.7% | 2.1% | 0.51% | 0.42% | 0.19% | 0.12% | 0.03% |
| Apr 2026 | 65.1% | 13.1% | 7.2% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.35% | 0.19% | 0.13% | 0.03% |
| May 2026 | 65.4% | 13.2% | 5.9% | 4.8% | 4% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.16% | 0.02% |
| Jun 2026 | 66.2% | 13.3% | 6% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.54% | 0.36% | 0.16% | 0.13% | 0.02% |
| Jul 2026 | 64.6% | 13% | 5.8% | 4.8% | 3.2% | 4.8% | 1.4% | 1.2% | 0.52% | 0.35% | 0.16% | 0.13% | 0.02% |
| Aug 2026 | 63.9% | 12.8% | 7% | 5.8% | 3.2% | 3.2% | 1.7% | 1.2% | 0.63% | 0.35% | 0.15% | 0.13% | 0.03% |
| Sep 2026 | 65.6% | 10.8% | 7.2% | 5.9% | 3.3% | 2.7% | 1.8% | 1.5% | 0.65% | 0.36% | 0.16% | 0.1% | 0.03% |
How has the Craftsman and Crescent comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Crescent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among hand tool brands worldwide moved from 7.9% to 10.8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Crescent’s share of searches among hand tool brands worldwide moved from 2.9% to 3.3%, and its estimated monthly branded searches moved from 91.4K to 91.6K.
How did search popularity change for hand tool brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Crescent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hand tool brands
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