Neutrogena vs Olay:Which is more popular?
In October 2026, Neutrogena had more branded searches than Olay among eye makeup remover brands worldwide. Neutrogena had about 3,600 branded searches, while Olay had 1,440. Neutrogena made up 25.4% of all eye makeup remover brand searches we track, and Olay accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, Neutrogena appeared in four of the five answers and Olay in none.
Who do people search for more?
Neutrogena, about 3 searches for every 1 for Olay
Who does AI mention more?
Neutrogena, mentioned in 4 of 5 answers, Olay in 0
Who does AI recommend more?
Neutrogena, the only one of the two named
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Top eye makeup remover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Olay did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Oreal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Klorane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye makeup remover brands
5 answers
Asked ChatGPT
“Which eye makeup remover brand should I buy?”
Asked ChatGPT
“What are the best eye makeup remover brands?”
Asked ChatGPT
“What's the best eye makeup remover brand for waterproof mascara?”
Searched Google, AI Overview
“best eye makeup remover”
Searched Google, AI Overview
“remove waterproof mascara”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Neutrogena or Olay more popular in search?
This chart shows how often people search Google for Neutrogena and Olay by name. Each line represents a brand's share of searches for all eight eye makeup remover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Neutrogena, Olay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Neutrogena | Cetaphil | L'Oreal | Olay | La Roche-Posay | Klorane | Elemis |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.8% | 21.6% | 16.5% | 14.2% | 4.8% | 11.9% | 1.3% | 2.9% |
| Dec 2025 | 24% | 24% | 18.4% | 13.2% | 5.3% | 10.8% | 1.2% | 3.2% |
| Jan 2026 | 24.8% | 20% | 22.7% | 11% | 5.4% | 13.1% | 1.2% | 1.8% |
| Feb 2026 | 19.6% | 19.6% | 26.3% | 10.6% | 5.2% | 15.5% | 1.7% | 1.4% |
| Mar 2026 | 19.8% | 23.9% | 22.4% | 13.2% | 6.4% | 10.7% | 2.1% | 1.4% |
| Apr 2026 | 20.3% | 24.6% | 22.5% | 11% | 6.6% | 11% | 2.7% | 1.2% |
| May 2026 | 13.6% | 16.4% | 47.1% | 7.4% | 5.4% | 7.4% | 1.8% | 0.79% |
| Jun 2026 | 11.3% | 13.6% | 57.6% | 6.1% | 3.7% | 6.1% | 1.2% | 0.52% |
| Jul 2026 | 15.8% | 19.1% | 44.5% | 6.6% | 5.1% | 6.6% | 1.7% | 0.72% |
| Aug 2026 | 19% | 23% | 24.3% | 12.7% | 7.6% | 10.3% | 2.1% | 1.1% |
| Sep 2026 | 20.1% | 24.3% | 21.5% | 15.9% | 6.5% | 8.4% | 1.8% | 1.4% |
| Oct 2026 | 25.4% | 25.4% | 14.9% | 13.4% | 10.2% | 7.1% | 2.3% | 1.5% |
Neutrogena and Olay sell other things too, so only their searches that name this product count here, like “neutrogena eye makeup remover”.
How has branded search for Neutrogena and Olay changed worldwide over the last 12 months?
3 findings
- Neutrogena was ahead of Olay in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Neutrogena’s share of searches among eye makeup remover brands worldwide moved from 21.6% to 25.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending October 2026, Olay’s share of searches among eye makeup remover brands worldwide moved from 4.8% to 10.2%, and its estimated monthly branded searches moved from 640 to 1.4K.
How did search popularity change for eye makeup remover brands worldwide in October 2026?
3 changes
In October 2026, Clinique overtook Neutrogena and Cetaphil to become the leader among eye makeup remover brands worldwide, with 25.4% of the searches.
In October 2026, Olay overtook La Roche-Posay to rank 5th among eye makeup remover brands worldwide, with 10.2% of the searches.
In October 2026, Neutrogena gained share of searches among eye makeup remover brands worldwide, from 24.3% to 25.4%.
How are Neutrogena’s and Olay’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Neutrogena’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Neutrogena
1 branded search term
- neutrogena eye makeup remover
Olay
2 branded search terms
- olay cleansing cloth
- olay cleansing cloths
Other head-to-heads among eye makeup remover brands
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