Brandwave

DW vs Mapex:Which is more popular?

In September 2026, DW had more branded searches than Mapex among drum kit brands worldwide. DW had about 28,700 branded searches, while Mapex had 18,100. DW made up 14% of all drum kit brand searches we track, and Mapex accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about drum kit brands, DW appeared in three of the five answers and Mapex in two. DW was mentioned before Mapex in every answer that named either.

Among drum kit brands worldwide in September 2026

Who do people search for more?

DW, about 59% more searches than Mapex

DW 28.7K searchesMapex 18.1K searches

Who does AI mention more?

DW, mentioned in 3 of 5 answers, Mapex in 2

DW in 3 of 5Mapex in 2 of 5

Who does AI recommend more?

DW, named ahead of Mapex in 3 of 3 answers

DW first in 3Mapex never first

Follow DW vs Mapex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DW was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mapex was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DW was listed before Mapex in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Pearl2nd
  3. Tama3rd
  4. DW4th
  5. Gretsch5th
  6. Ludwig6th
  7. Roland7th
  8. Sonor8th
  9. Mapex9th
  10. Alesis10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pearl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tama4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DW3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ludwig3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mapex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about drum kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DW or Mapex more popular in search?

This chart shows how often people search Google for DW and Mapex by name. Each line represents a brand's share of searches for all ten drum kit brands we track, month by month, from English-language searches worldwide.

DW and Mapex among drum kit brands worldwide, by month

Share of searches by month for DW, Mapex. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlDWTamaLudwigMapexAlesisRolandSonorYamahaGretsch
Oct 202519.4%14%12.7%8.7%7.3%8.1%9.9%7.3%5.9%6.7%
Nov 202517.6%14.5%11.4%10.1%7.5%8.9%9.5%7.5%6.1%7%
Dec 202517.8%13.8%12.6%11.1%7%9.6%8.6%7%5.8%6.7%
Jan 202620%14%12.5%9.8%7.1%7.6%8%7.1%7.1%6.6%
Feb 202622.9%13.5%12.1%9.3%6.8%6.6%7.6%6.8%6.8%7.6%
Mar 202620%13%11.8%9.1%8.1%7.4%9.9%6.6%6.6%7.5%
Apr 202618.3%14%12.5%9.7%8.8%7.6%8%7.2%7.2%6.7%
May 202619.3%14%12.3%9.5%8.6%7.8%7.8%7%7%6.6%
Jun 202621.6%14.3%12.9%8.6%9%6.7%7.6%6%6%6.9%
Jul 202631.9%10.7%11.9%7.5%6.7%6.1%6.9%6.7%5.5%6.2%
Aug 202627.4%12.8%11.7%9%6.5%7.3%7.3%5.3%6.5%6.1%
Sep 202616.9%14%13.4%9.7%8.8%8%8%7.2%7.2%6.7%

How has the DW and Mapex comparison changed over the last 12 months?

3 findings
  • DW was ahead of Mapex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DW’s share of searches among drum kit brands worldwide held steady at 14%, and its estimated monthly branded searches moved from 35K to 28.7K.
  • Across the 12 months ending September 2026, Mapex’s share of searches among drum kit brands worldwide moved from 7.3% to 8.8%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for drum kit brands worldwide in September 2026?

2 changes
  1. In September 2026, Mapex overtook Alesis and Roland to rank 5th among drum kit brands worldwide, with 8.8% of the searches.

  2. In September 2026, DW gained share of searches among drum kit brands worldwide, from 12.8% to 14%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DW’s and Mapex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DW

2 branded search terms

  • dw drum kit
  • dw drums

Mapex

1 branded search term

  • mapex

How the Brand Demand Index is measured

Other head-to-heads among drum kit brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.