Brandwave

ClickUp vs Notion:Which is more popular?

In September 2026, ClickUp had more branded searches than Notion among document collaboration platforms worldwide. ClickUp had about 1.5 million branded searches, while Notion had 110,000. ClickUp made up 12.4% of all document collaboration platform searches we track, and Notion accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about document collaboration platforms, Notion appeared in all five answers and ClickUp in two. Notion was mentioned before ClickUp in every answer.

Among document collaboration platforms worldwide in September 2026

Who do people search for more?

ClickUp, about 14 searches for every 1 for Notion

ClickUp 1.5M searchesNotion 110K searches

Who does AI mention more?

Notion, mentioned in every answer we collected

Notion in 5 of 5ClickUp in 2 of 5

Who does AI recommend more?

Notion, named ahead of ClickUp in every answer

Notion first in 5ClickUp never first

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Top document collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. ClickUp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Notion was listed before ClickUp in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Microsoft 3652nd
  3. Confluence3rd
  4. Google Workspace4th
  5. Coda5th
  6. ClickUp6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Workspace1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about document collaboration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is ClickUp or Notion more popular in search?

This chart shows how often people search Google for ClickUp and Notion by name. Each line represents a brand's share of searches for all six document collaboration platforms we track, month by month, from English-language searches worldwide.

ClickUp and Notion among document collaboration platforms worldwide, by month

Share of searches by month for ClickUp, Notion. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft 365Google WorkspaceClickUpConfluenceCodaNotion
Oct 202567.9%10.9%11.1%6%3.3%0.8%
Nov 202568.3%11.2%11.4%5%3.4%0.67%
Dec 202565.9%13.2%10.9%5.9%3.3%0.79%
Jan 202661.1%14.9%12.5%6.7%3.7%1.1%
Feb 202660.4%14.7%14.9%5.4%3.7%0.88%
Mar 202659.2%14.4%14.6%6.5%4.4%0.87%
Apr 202660.4%14.7%14.9%5.4%3.7%0.88%
May 202662.5%15.2%12.6%5.6%3.1%0.91%
Jun 202657%17%14.1%7.7%3.4%0.84%
Jul 202652.7%19.2%16%7.1%3.9%1.2%
Aug 202657.3%17%14.1%6.3%4.2%1%
Sep 202661.3%14.9%12.4%6.7%3.7%0.9%

How has the ClickUp and Notion comparison changed over the last 12 months?

3 findings

How did search popularity change for document collaboration platforms worldwide in September 2026?

1 change
  1. In September 2026, ClickUp lost share of searches among document collaboration platforms worldwide, from 14.1% to 12.4%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ClickUp’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClickUp

10 branded search terms

  • click up
  • ClickUp
  • clickup ai
  • clickup app
  • clickup brain
  • clickup crm
  • clickup desktop app
  • clickup docs
  • clickup templates
  • clickupapp

Notion

1 branded search term

  • notion app

How the Brand Demand Index is measured

Other head-to-heads among document collaboration platforms

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