Confluence vs Google Workspace:Which is more popular?

Name: Confluence vs Google Workspace: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Google Workspace had more branded searches than Confluence among document collaboration platforms worldwide. Google Workspace had about 1.8 million branded searches, while Confluence had 825,000. Google Workspace made up 14.9% of all document collaboration platform searches we track, and Confluence accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about document collaboration platforms, Confluence appeared in four of the five answers and Google Workspace in one. Confluence was mentioned before Google Workspace in four out of five answers.

Among document collaboration platforms worldwide in September 2026

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Top document collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confluence was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Workspace was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Confluence was listed before Google Workspace in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Notion	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Microsoft 365	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Confluence	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
ClickUp	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Coda	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Google Workspace	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Confluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickUp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Workspace1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about document collaboration platforms

5 answers

Asked ChatGPT
“Which document collaboration platform should I use?”
Asked ChatGPT
“What are the best document collaboration platforms?”
1. 1Microsoft 365
2. 2Notion
3. 3Confluence
4. 4ClickUp
5. 5Coda
Asked ChatGPT
“What's the best document collaboration platform for team writing?”
1. 1Notion
2. 2Confluence
3. 3Coda
4. 4Microsoft 365
Searched Google, AI Overview
“document collaboration platforms”
Searched Google, AI Overview
“collaborative writing tool”
1. 1Notion
2. 2Confluence

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Confluence or Google Workspace more popular in search?

This chart shows how often people search Google for Confluence and Google Workspace by name. Each line represents a brand's share of searches for all six document collaboration platforms we track, month by month, from English-language searches worldwide.

Confluence and Google Workspace among document collaboration platforms worldwide, by month

Month	Microsoft 365	Google Workspace	ClickUp	Confluence	Coda	Notion
Oct 2025	67.9%	10.9%	11.1%	6%	3.3%	0.8%
Nov 2025	68.3%	11.2%	11.4%	5%	3.4%	0.67%
Dec 2025	65.9%	13.2%	10.9%	5.9%	3.3%	0.79%
Jan 2026	61.1%	14.9%	12.5%	6.7%	3.7%	1.1%
Feb 2026	60.4%	14.7%	14.9%	5.4%	3.7%	0.88%
Mar 2026	59.2%	14.4%	14.6%	6.5%	4.4%	0.87%
Apr 2026	60.4%	14.7%	14.9%	5.4%	3.7%	0.88%
May 2026	62.5%	15.2%	12.6%	5.6%	3.1%	0.91%
Jun 2026	57%	17%	14.1%	7.7%	3.4%	0.84%
Jul 2026	52.7%	19.2%	16%	7.1%	3.9%	1.2%
Aug 2026	57.3%	17%	14.1%	6.3%	4.2%	1%
Sep 2026	61.3%	14.9%	12.4%	6.7%	3.7%	0.9%

How has the Confluence and Google Workspace comparison changed over the last 12 months?

3 findings

Google Workspace was ahead of Confluence in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Confluence’s share of searches among document collaboration platforms worldwide moved from 6% to 6.7%, and its estimated monthly branded searches moved from 826K to 825K.
Across the 12 months ending September 2026, Google Workspace’s share of searches among document collaboration platforms worldwide moved from 10.9% to 14.9%, and its estimated monthly branded searches moved from 1.5M to 1.8M.

How did search popularity change for document collaboration platforms worldwide in September 2026?

1 change

In September 2026, Google Workspace lost share of searches among document collaboration platforms worldwide, from 17% to 14.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Confluence’s and Google Workspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.