Lodge vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than Lodge among cookware brands worldwide. Tefal had about 500,000 branded searches, while Lodge had 74,000. Tefal made up 19.1% of all cookware brand searches we track, and Lodge accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about cookware brands, Lodge and Tefal each appeared in two of the five answers. Tefal was mentioned before Lodge in two out of three answers that named either.
Who do people search for more?
Tefal, about 7 searches for every 1 for Lodge
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Tefal, named ahead of Lodge in 2 of 3 answers
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge and Tefal were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was listed before Lodge in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
All-Clad1st
Tramontina2nd
Le Creuset3rd- Tefal4th
Lodge5th
Staub–
HexClad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tramontina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lodge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What's the best cookware brand for everyday cooking?”
Searched Google, AI Overview
“stainless steel cookware”
Searched Google, AI Overview
“cookware for induction”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Lodge or Tefal more popular in search?
This chart shows how often people search Google for Lodge and Tefal by name. Each line represents a brand's share of searches for all seven cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Staub | All-Clad | Lodge | HexClad |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 18.9% | 11.1% | 6.1% | 5% | 3.3% | <0.01% |
| Nov 2025 | 55.7% | 19.5% | 9.2% | 6.1% | 6.1% | 3.4% | <0.01% |
| Dec 2025 | 59.1% | 16.5% | 7.9% | 6.5% | 6.5% | 3.6% | <0.01% |
| Jan 2026 | 51.7% | 21.5% | 10.4% | 6.9% | 5.7% | 3.8% | <0.01% |
| Feb 2026 | 52.2% | 21.8% | 10.5% | 5.8% | 5.8% | 3.9% | <0.01% |
| Mar 2026 | 51.9% | 21.7% | 12.8% | 5.7% | 4.7% | 3.1% | <0.01% |
| Apr 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| May 2026 | 52.3% | 21.4% | 12.9% | 4.7% | 4.7% | 3.9% | <0.01% |
| Jun 2026 | 51.8% | 17.3% | 12.8% | 3.8% | 10.4% | 3.8% | <0.01% |
| Jul 2026 | 56.6% | 15.9% | 14% | 4.2% | 5.1% | 4.2% | <0.01% |
| Aug 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| Sep 2026 | 57.3% | 19.1% | 11.5% | 5.2% | 4.2% | 2.8% | <0.01% |
How has the Lodge and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Lodge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands worldwide moved from 18.9% to 19.1%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for cookware brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained share of searches among cookware brands worldwide, from 18.6% to 19.1%.
In September 2026, Lodge lost share of searches among cookware brands worldwide, from 4% to 2.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lodge’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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