Le Creuset vs Tefal:Which is more popular?
In September 2026, Le Creuset had more branded searches than Tefal among cookware brands worldwide. Le Creuset had about 1.5 million branded searches, while Tefal had 500,000. Le Creuset made up 57.3% of all cookware brand searches we track, and Tefal accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about cookware brands, Le Creuset and Tefal each appeared in two of the five answers. Le Creuset and Tefal were each mentioned first in two of the four answers that named either.
Who do people search for more?
Le Creuset, about 3 searches for every 1 for Tefal
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset and Tefal were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
All-Clad1st
Tramontina2nd- Le Creuset3rd
Tefal4th
Lodge5th
Staub–
HexClad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tramontina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lodge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What's the best cookware brand for everyday cooking?”
Searched Google, AI Overview
“stainless steel cookware”
Searched Google, AI Overview
“cookware for induction”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Le Creuset or Tefal more popular in search?
This chart shows how often people search Google for Le Creuset and Tefal by name. Each line represents a brand's share of searches for all seven cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Staub | All-Clad | Lodge | HexClad |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 18.9% | 11.1% | 6.1% | 5% | 3.3% | <0.01% |
| Nov 2025 | 55.7% | 19.5% | 9.2% | 6.1% | 6.1% | 3.4% | <0.01% |
| Dec 2025 | 59.1% | 16.5% | 7.9% | 6.5% | 6.5% | 3.6% | <0.01% |
| Jan 2026 | 51.7% | 21.5% | 10.4% | 6.9% | 5.7% | 3.8% | <0.01% |
| Feb 2026 | 52.2% | 21.8% | 10.5% | 5.8% | 5.8% | 3.9% | <0.01% |
| Mar 2026 | 51.9% | 21.7% | 12.8% | 5.7% | 4.7% | 3.1% | <0.01% |
| Apr 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| May 2026 | 52.3% | 21.4% | 12.9% | 4.7% | 4.7% | 3.9% | <0.01% |
| Jun 2026 | 51.8% | 17.3% | 12.8% | 3.8% | 10.4% | 3.8% | <0.01% |
| Jul 2026 | 56.6% | 15.9% | 14% | 4.2% | 5.1% | 4.2% | <0.01% |
| Aug 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| Sep 2026 | 57.3% | 19.1% | 11.5% | 5.2% | 4.2% | 2.8% | <0.01% |
How has the Le Creuset and Tefal comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands worldwide moved from 55.5% to 57.3%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands worldwide moved from 18.9% to 19.1%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for cookware brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among cookware brands worldwide, from 54.2% to 57.3%.
In September 2026, Tefal gained share of searches among cookware brands worldwide, from 18.6% to 19.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Tefal
2 branded search terms
- tefal
- tefal ingenio
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