Measured vs Nielsen:Which is more popular?
In September 2026, Nielsen had more branded searches than Measured among connected TV measurement platforms worldwide. Nielsen had about 12,100 branded searches, while Measured had 200. Nielsen made up 18.2% of all connected TV measurement platform searches we track, and Measured accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about connected TV measurement platforms, Nielsen appeared in three of the five answers and Measured in two. Nielsen was mentioned before Measured in every answer that named either.
Who do people search for more?
Nielsen, about 61 searches for every 1 for Measured
Who does AI mention more?
Nielsen, mentioned in 3 of 5 answers, Measured in 2
Who does AI recommend more?
Nielsen, named ahead of Measured in 3 of 3 answers
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Top connected TV measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Measured was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nielsen was listed before Measured in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tatari3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Comscore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VideoAmp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about connected TV measurement platforms
5 answers
Asked ChatGPT
“Which connected TV measurement platform should I use?”
Asked ChatGPT
“What are the best connected TV measurement platforms?”
Asked ChatGPT
“What's the best connected TV measurement platform for TV audience measurement?”
Searched Google, AI Overview
“connected tv measurement platforms”
Searched Google, AI Overview
“best connected tv measurement”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Measured or Nielsen more popular in search?
This chart shows how often people search Google for Measured and Nielsen by name. Each line represents a brand's share of searches for all seven connected TV measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Nielsen, Measured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Nielsen | Innovid | VideoAmp | Measured |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.9% | 25.2% | 25.2% | 16.8% | 7.5% | 4.1% | 0.29% |
| Nov 2025 | 21.2% | 20.9% | 25.6% | 20.9% | 7.6% | 3.4% | 0.2% |
| Dec 2025 | 25.5% | 20.6% | 25.2% | 16.9% | 7.5% | 4.1% | 0.24% |
| Jan 2026 | 24.6% | 24.3% | 19.9% | 19.9% | 7.3% | 3.9% | 0.21% |
| Feb 2026 | 30.9% | 20.4% | 20.4% | 16.7% | 7.4% | 4% | 0.28% |
| Mar 2026 | 26.3% | 26% | 21.2% | 14.2% | 7.7% | 4.2% | 0.4% |
| Apr 2026 | 36.2% | 19.7% | 19.7% | 13.2% | 7.2% | 3.9% | 0.27% |
| May 2026 | 27.3% | 22.1% | 22.1% | 18.1% | 6.6% | 3.6% | 0.21% |
| Jun 2026 | 25% | 20.3% | 24.8% | 20.3% | 6% | 3.3% | 0.25% |
| Jul 2026 | 27.5% | 18.2% | 22.3% | 22.3% | 6.6% | 2.9% | 0.27% |
| Aug 2026 | 24.8% | 20.2% | 20.2% | 24.6% | 6% | 4% | 0.25% |
| Sep 2026 | 27.5% | 22.3% | 22.3% | 18.2% | 6.6% | 2.9% | 0.3% |
How has the Measured and Nielsen comparison changed over the last 12 months?
3 findings
- Nielsen was ahead of Measured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Measured’s share of searches among connected TV measurement platforms worldwide moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 210 to 200.
- Across the 12 months ending September 2026, Nielsen’s share of searches among connected TV measurement platforms worldwide moved from 16.8% to 18.2%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for connected TV measurement platforms worldwide in September 2026?
3 changes
In September 2026, Comscore overtook Nielsen to rank 2nd among connected TV measurement platforms worldwide, with 22.3% of the searches.
In September 2026, iSpot overtook Nielsen to rank 3rd among connected TV measurement platforms worldwide, with 22.3% of the searches.
In September 2026, Nielsen lost share of searches among connected TV measurement platforms worldwide, from 24.6% to 18.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Measured’s and Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among connected TV measurement platforms
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