Cold plunge brands:Which are most popular?
In September 2026, Ice Barrel was the most searched cold plunge brand worldwide, accounting for 35.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Plunge showed up in every answer. Plunge was recommended most often, coming first in two out of three responses that gave a list.
Ice BarrelShare of searches 35.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Renu TherapyShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
PlungeShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BlueCubeShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Morozko ForgeShare of searches 10.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top cold plunge brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Plunge appeared every time. Plunge was recommended most often, coming first in two out of three answers that gave a list. Ice Barrel was second, and Renu Therapy was third. BlueCube, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold plunge brands
5 answers
Asked ChatGPT
“Which cold plunge should I buy?”
Asked ChatGPT
“What are the best cold plunge brands?”
Asked ChatGPT
“What's the best cold plunge for home use?”
Searched Google, AI Overview
“cold plunge”
Searched Google, AI Overview
“cold plunge tub”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which cold plunge brands do people search for most?
This chart shows how often people search Google for each cold plunge brand by name. Each line represents a brand's share of searches for all six cold plunge brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ice Barrel, Renu Therapy, Plunge, BlueCube, Morozko Forge, Polar Monkeys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ice Barrel | Renu Therapy | Plunge | BlueCube | Morozko Forge | Polar Monkeys |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 12.8% | 8.6% | 9.8% | 12.8% | 12.8% |
| Nov 2025 | 48.3% | 11.6% | 7.9% | 8.9% | 11.6% | 11.6% |
| Dec 2025 | 44% | 13% | 10% | 10% | 10% | 13% |
| Jan 2026 | 41.5% | 12.3% | 9.4% | 12.3% | 12.3% | 12.3% |
| Feb 2026 | 42.5% | 11.8% | 11.8% | 11.8% | 10.4% | 11.8% |
| Mar 2026 | 44% | 10% | 13% | 10% | 10% | 13% |
| Apr 2026 | 43.2% | 12.8% | 9.8% | 8.6% | 9.8% | 15.7% |
| May 2026 | 51% | 9.5% | 9.5% | 8.3% | 9.5% | 12.3% |
| Jun 2026 | 48.2% | 11% | 11% | 7.9% | 11% | 11% |
| Jul 2026 | 42.7% | 12.6% | 12.6% | 12.6% | 9.7% | 9.7% |
| Aug 2026 | 44% | 13% | 13% | 10% | 10% | 10% |
| Sep 2026 | 35.6% | 19.7% | 12.3% | 10.8% | 10.8% | 10.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 2.9K | -34.1% | -8.4 points | |
| 2, moved from 3rd to 2nd | 19.7% | 1.6K | +23.1% | +6.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.3% | 1K | -23.1% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.8% | 880 | -12% | +0.8 points | |
| 5, held 5th | 10.8% | 880 | -12% | +0.8 points | |
| 6, held 6th | 10.8% | 880 | -12% | +0.8 points |
35.6%
Held 1st. 2.9K estimated branded searches, -34.1% vs prior month. Share -8.4 points.
19.7%
Moved from 3rd to 2nd. 1.6K estimated branded searches, +23.1% vs prior month. Share +6.7 points.
3.
Plunge12.3%
Moved from 2nd to 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.
4.
BlueCube10.8%
Held 4th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
10.8%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
10.8%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
Which brand is most popular in search among cold plunge brands worldwide?
6 brands
In September 2026, Ice Barrel was the most searched among cold plunge brands worldwide, with an estimated 2.9K branded searches, 35.6% of all searches for the six we track. Renu Therapy is in 2nd place, 16 percentage points behind at 19.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ice Barrel | 43.2% → 35.6% | 51%May 2026 | 35.6%Sep 2026 | 1st |
| Renu Therapy | 12.8% → 19.7% | 19.7%Sep 2026 | 9.5%May 2026 | 4th → 2nd |
| Plunge | 8.6% → 12.3% | 13%Mar 2026 | 7.9%Nov 2025 | 6th → 3rd |
| BlueCube | 9.8% → 10.8% | 12.6%Jul 2026 | 7.9%Jun 2026 | 5th → 4th |
| Morozko Forge | 12.8% → 10.8% | 12.8%Oct 2025 | 9.5%May 2026 | 2nd → 5th |
| Polar Monkeys | 12.8% → 10.8% | 15.7%Apr 2026 | 9.7%Jul 2026 | 3rd → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide decreased from 43.2% to 35.6%.
- Across the 12 months ending September 2026, Renu Therapy’s share of searches among cold plunge brands worldwide increased from 12.8% to 19.7%.
- Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide increased from 8.6% to 12.3%.
- Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide increased from 9.8% to 10.8%.
- Across the 12 months ending September 2026, Morozko Forge’s share of searches among cold plunge brands worldwide decreased from 12.8% to 10.8%.
- Across the 12 months ending September 2026, Polar Monkeys’ share of searches among cold plunge brands worldwide decreased from 12.8% to 10.8%.
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide peaked at 51% in May 2026 and was lowest at 35.6% in September 2026.
- Across the 12 months ending September 2026, Renu Therapy’s share of searches among cold plunge brands worldwide peaked at 19.7% in September 2026 and was lowest at 9.5% in May 2026.
- Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide peaked at 13% in March 2026 and was lowest at 7.9% in November 2025.
- Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide peaked at 12.6% in July 2026 and was lowest at 7.9% in June 2026.
- Across the 12 months ending September 2026, Morozko Forge’s share of searches among cold plunge brands worldwide peaked at 12.8% in October 2025 and was lowest at 9.5% in May 2026.
- Across the 12 months ending September 2026, Polar Monkeys’ share of searches among cold plunge brands worldwide peaked at 15.7% in April 2026 and was lowest at 9.7% in July 2026.
- Across the 12 months ending September 2026, Renu Therapy rose from 4th to 2nd among cold plunge brands worldwide.
- Across the 12 months ending September 2026, Plunge rose from 6th to 3rd among cold plunge brands worldwide.
- Across the 12 months ending September 2026, BlueCube rose from 5th to 4th among cold plunge brands worldwide.
- Across the 12 months ending September 2026, Morozko Forge fell from 2nd to 5th among cold plunge brands worldwide.
- Across the 12 months ending September 2026, Polar Monkeys fell from 3rd to 6th among cold plunge brands worldwide.
How did search popularity change for cold plunge brands worldwide in September 2026?
6 changes
In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.
In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.
In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.
Compare popularity between leading brands
- Ice Barrel vs Renu Therapy: compare popularity
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