How popular isIce Barrel?
In September 2026, people searched for Ice Barrel by name about 2,900 times worldwide, a 34.1% decrease from the previous year. These searches made up 35.6% of all global cold plunge brand searches, placing Ice Barrel first out of six brands. When we asked both ChatGPT and Google AI Overviews about cold plunge brands, Ice Barrel appeared in three of the five answers and was the second most recommended of the six.
Ice Barrel is the most searched of 6 competitors and the second most recommended in AI answers.
Ice BarrelShare of searches 35.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Renu TherapyShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
PlungeShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BlueCubeShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Morozko ForgeShare of searches 10.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top cold plunge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ice Barrel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ice Barrel is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold plunge brands
5 answers
Asked ChatGPT
“Which cold plunge should I buy?”
Asked ChatGPT
“What are the best cold plunge brands?”
Asked ChatGPT
“What's the best cold plunge for home use?”
Searched Google, AI Overview
“cold plunge”
Searched Google, AI Overview
“cold plunge tub”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which cold plunge brands compete with Ice Barrel?
Share of searches by month for Ice Barrel, Renu Therapy, Plunge, BlueCube, Morozko Forge, Polar Monkeys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ice Barrel | Renu Therapy | Plunge | BlueCube | Morozko Forge | Polar Monkeys |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 12.8% | 8.6% | 9.8% | 12.8% | 12.8% |
| Nov 2025 | 48.3% | 11.6% | 7.9% | 8.9% | 11.6% | 11.6% |
| Dec 2025 | 44% | 13% | 10% | 10% | 10% | 13% |
| Jan 2026 | 41.5% | 12.3% | 9.4% | 12.3% | 12.3% | 12.3% |
| Feb 2026 | 42.5% | 11.8% | 11.8% | 11.8% | 10.4% | 11.8% |
| Mar 2026 | 44% | 10% | 13% | 10% | 10% | 13% |
| Apr 2026 | 43.2% | 12.8% | 9.8% | 8.6% | 9.8% | 15.7% |
| May 2026 | 51% | 9.5% | 9.5% | 8.3% | 9.5% | 12.3% |
| Jun 2026 | 48.2% | 11% | 11% | 7.9% | 11% | 11% |
| Jul 2026 | 42.7% | 12.6% | 12.6% | 12.6% | 9.7% | 9.7% |
| Aug 2026 | 44% | 13% | 13% | 10% | 10% | 10% |
| Sep 2026 | 35.6% | 19.7% | 12.3% | 10.8% | 10.8% | 10.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 2.9K | -34.1% | -8.4 points | |
| 2, moved from 3rd to 2nd | 19.7% | 1.6K | +23.1% | +6.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.3% | 1K | -23.1% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.8% | 880 | -12% | +0.8 points | |
| 5, held 5th | 10.8% | 880 | -12% | +0.8 points | |
| 6, held 6th | 10.8% | 880 | -12% | +0.8 points |
35.6%
Held 1st. 2.9K estimated branded searches, -34.1% vs prior month. Share -8.4 points.
19.7%
Moved from 3rd to 2nd. 1.6K estimated branded searches, +23.1% vs prior month. Share +6.7 points.
3.
Plunge12.3%
Moved from 2nd to 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.
4.
BlueCube10.8%
Held 4th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
10.8%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
10.8%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
Compare popularity between Ice Barrel and its closest rivals
Every comparison with Ice Barrel
5 comparisons
How has branded search demand for Ice Barrel changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ice Barrel worldwide fell from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide decreased from 43.2% to 35.6%.
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide peaked at 51% in May 2026 and was lowest at 35.6% in September 2026.
How did search popularity change for cold plunge brands worldwide in September 2026?
6 changes
In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.
In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.
In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.
How are Ice Barrel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ice Barrel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ice barrel
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