Brandwave

How popular isBlueCube?

In September 2026, people searched for BlueCube by name about 880 times worldwide, a 12% decrease from the previous year. These searches made up 10.8% of all global cold plunge brand searches, placing BlueCube fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about cold plunge brands, BlueCube did not appear in any of the answers.

Search and AI answers in September 2026

BlueCube is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. Ice BarrelShare of searches 35.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Renu TherapyShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. PlungeShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BlueCubeShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Morozko ForgeShare of searches 10.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top cold plunge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BlueCube did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plunge1st
  2. Ice Barrel2nd
  3. Renu Therapy3rd
  4. Morozko Forge4th
  5. BlueCube–
  6. Polar Monkeys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold plunge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which cold plunge brands compete with BlueCube?

BlueCube against cold plunge brands worldwide, by month

Share of searches by month for Ice Barrel, Renu Therapy, Plunge, BlueCube, Morozko Forge, Polar Monkeys. The figures are in the table below the chart.

View monthly share of searches table
MonthIce BarrelRenu TherapyPlungeBlueCubeMorozko ForgePolar Monkeys
Oct 202543.2%12.8%8.6%9.8%12.8%12.8%
Nov 202548.3%11.6%7.9%8.9%11.6%11.6%
Dec 202544%13%10%10%10%13%
Jan 202641.5%12.3%9.4%12.3%12.3%12.3%
Feb 202642.5%11.8%11.8%11.8%10.4%11.8%
Mar 202644%10%13%10%10%13%
Apr 202643.2%12.8%9.8%8.6%9.8%15.7%
May 202651%9.5%9.5%8.3%9.5%12.3%
Jun 202648.2%11%11%7.9%11%11%
Jul 202642.7%12.6%12.6%12.6%9.7%9.7%
Aug 202644%13%13%10%10%10%
Sep 202635.6%19.7%12.3%10.8%10.8%10.8%
  1. 1.Ice Barrel

    35.6%

    Held 1st. 2.9K estimated branded searches, -34.1% vs prior month. Share -8.4 points.

  2. Moved from 3rd to 2nd. 1.6K estimated branded searches, +23.1% vs prior month. Share +6.7 points.

  3. 3.Plunge

    12.3%

    Moved from 2nd to 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.

  4. 4.BlueCube

    10.8%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

  5. Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

  6. Held 6th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

Compare popularity between BlueCube and its closest rivals

Every comparison with BlueCube

5 comparisons

How has branded search demand for BlueCube changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BlueCube worldwide fell from 1K to 880.
  • Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide increased from 9.8% to 10.8%.
  • Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide peaked at 12.6% in July 2026 and was lowest at 7.9% in June 2026.
  • Across the 12 months ending September 2026, BlueCube rose from 5th to 4th among cold plunge brands worldwide.

How did search popularity change for cold plunge brands worldwide in September 2026?

6 changes
  1. In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.

  2. In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  3. In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  4. In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  5. In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.

  6. In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.

How are BlueCube’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BlueCube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluecube cold plunge

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How the Brand Demand Index is measured

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Is BlueCube your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.