BlueCube vs Ice Barrel:Which is searched more?
In September 2026, Ice Barrel had more branded searches than BlueCube among cold plunge brands worldwide. Ice Barrel had about 2,900 branded searches, while BlueCube had 880. Ice Barrel made up 35.6% of all cold plunge brand searches we track, and BlueCube accounted for 10.8%. These are worldwide searches for English-language branded terms.
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Is BlueCube or Ice Barrel more popular in search?
Compare the brands people buy cold plunge tubs and ice baths from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ice Barrel, BlueCube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ice Barrel | Renu Therapy | Plunge | BlueCube | Morozko Forge | Polar Monkeys |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 12.8% | 8.6% | 9.8% | 12.8% | 12.8% |
| Nov 2025 | 48.3% | 11.6% | 7.9% | 8.9% | 11.6% | 11.6% |
| Dec 2025 | 44% | 13% | 10% | 10% | 10% | 13% |
| Jan 2026 | 41.5% | 12.3% | 9.4% | 12.3% | 12.3% | 12.3% |
| Feb 2026 | 42.5% | 11.8% | 11.8% | 11.8% | 10.4% | 11.8% |
| Mar 2026 | 44% | 10% | 13% | 10% | 10% | 13% |
| Apr 2026 | 43.2% | 12.8% | 9.8% | 8.6% | 9.8% | 15.7% |
| May 2026 | 51% | 9.5% | 9.5% | 8.3% | 9.5% | 12.3% |
| Jun 2026 | 48.2% | 11% | 11% | 7.9% | 11% | 11% |
| Jul 2026 | 42.7% | 12.6% | 12.6% | 12.6% | 9.7% | 9.7% |
| Aug 2026 | 44% | 13% | 13% | 10% | 10% | 10% |
| Sep 2026 | 35.6% | 19.7% | 12.3% | 10.8% | 10.8% | 10.8% |
How has the BlueCube and Ice Barrel comparison changed over the last 12 months?
3 findings
- Ice Barrel was ahead of BlueCube in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide moved from 9.8% to 10.8%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide moved from 43.2% to 35.6%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for cold plunge brands worldwide in September 2026?
2 changes
In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BlueCube’s and Ice Barrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BlueCube
1 branded search term
- bluecube cold plunge
Ice Barrel
1 branded search term
- ice barrel
Other head-to-heads among cold plunge brands
Ice Barrel vs Renu Therapy: compare search popularity
Ice Barrel vs Plunge: compare search popularity
Ice Barrel vs Morozko Forge: compare search popularity- Renu Therapy vs Plunge: compare search popularity
- Renu Therapy vs BlueCube: compare search popularity
- Renu Therapy vs Morozko Forge: compare search popularity
Put your own brand in this comparison
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