Brandwave

How popular isIce Barrel in search?

In September 2026, people searched for Ice Barrel by name about 2,900 times worldwide, a 34.1% decrease from the previous year. These searches made up 35.6% of all global cold plunge brand searches, placing Ice Barrel first out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ice Barrel35.6%
  2. Renu Therapy19.7%
  3. Plunge12.3%
  4. BlueCube10.8%
  5. Morozko Forge10.8%
  6. Polar Monkeys10.8%
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Which cold plunge brands compete with Ice Barrel?

Ice Barrel against cold plunge brands worldwide, by month

Share of searches by month for Ice Barrel, Renu Therapy, Plunge, BlueCube, Morozko Forge, Polar Monkeys. The figures are in the table below the chart.

View monthly share of searches table
MonthIce BarrelRenu TherapyPlungeBlueCubeMorozko ForgePolar Monkeys
Oct 202543.2%12.8%8.6%9.8%12.8%12.8%
Nov 202548.3%11.6%7.9%8.9%11.6%11.6%
Dec 202544%13%10%10%10%13%
Jan 202641.5%12.3%9.4%12.3%12.3%12.3%
Feb 202642.5%11.8%11.8%11.8%10.4%11.8%
Mar 202644%10%13%10%10%13%
Apr 202643.2%12.8%9.8%8.6%9.8%15.7%
May 202651%9.5%9.5%8.3%9.5%12.3%
Jun 202648.2%11%11%7.9%11%11%
Jul 202642.7%12.6%12.6%12.6%9.7%9.7%
Aug 202644%13%13%10%10%10%
Sep 202635.6%19.7%12.3%10.8%10.8%10.8%

  1. 1.Ice Barrel

    35.6%

    Held 1st. 2.9K estimated branded searches, -34.1% vs prior month. Share -8.4 points.

  2. 2.Renu Therapy

    19.7%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, +23.1% vs prior month. Share +6.7 points.

  3. 3.Plunge

    12.3%

    Moved from 2nd to 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.

  4. 4.BlueCube

    10.8%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

  5. 5.Morozko Forge

    10.8%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

  6. 6.Polar Monkeys

    10.8%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

Compare search popularity between Ice Barrel and its closest rivals

Every comparison with Ice Barrel

5 comparisons

How has branded search demand for Ice Barrel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ice Barrel worldwide fell from 4.4K to 2.9K.
  • Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide decreased from 43.2% to 35.6%.
  • Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide peaked at 51% in May 2026 and was lowest at 35.6% in September 2026.

How did search popularity change for cold plunge brands worldwide in September 2026?

6 changes

  1. In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.

  2. In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  3. In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  4. In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  5. In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.

  6. In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.

How are Ice Barrel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ice Barrel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ice barrel

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