Ice Barrel vs Morozko Forge:Which is more popular?
In September 2026, Ice Barrel had more branded searches than Morozko Forge among cold plunge brands worldwide. Ice Barrel had about 2,900 branded searches, while Morozko Forge had 880. Ice Barrel made up 35.6% of all cold plunge brand searches we track, and Morozko Forge accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about cold plunge brands, Ice Barrel appeared in three of the five answers and Morozko Forge in one. Ice Barrel was mentioned before Morozko Forge in every answer.
Who do people search for more?
Ice Barrel, about 3 searches for every 1 for Morozko Forge
Who does AI mention more?
Ice Barrel, mentioned in 3 of 5 answers, Morozko Forge in 1
Who does AI recommend more?
Ice Barrel, named ahead of Morozko Forge in every answer
Follow Ice Barrel vs Morozko Forge and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cold plunge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ice Barrel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Morozko Forge was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ice Barrel was listed before Morozko Forge in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold plunge brands
5 answers
Asked ChatGPT
“Which cold plunge should I buy?”
Asked ChatGPT
“What are the best cold plunge brands?”
Asked ChatGPT
“What's the best cold plunge for home use?”
Searched Google, AI Overview
“cold plunge”
Searched Google, AI Overview
“cold plunge tub”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Ice Barrel or Morozko Forge more popular in search?
This chart shows how often people search Google for Ice Barrel and Morozko Forge by name. Each line represents a brand's share of searches for all six cold plunge brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ice Barrel, Morozko Forge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ice Barrel | Renu Therapy | Plunge | BlueCube | Morozko Forge | Polar Monkeys |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 12.8% | 8.6% | 9.8% | 12.8% | 12.8% |
| Nov 2025 | 48.3% | 11.6% | 7.9% | 8.9% | 11.6% | 11.6% |
| Dec 2025 | 44% | 13% | 10% | 10% | 10% | 13% |
| Jan 2026 | 41.5% | 12.3% | 9.4% | 12.3% | 12.3% | 12.3% |
| Feb 2026 | 42.5% | 11.8% | 11.8% | 11.8% | 10.4% | 11.8% |
| Mar 2026 | 44% | 10% | 13% | 10% | 10% | 13% |
| Apr 2026 | 43.2% | 12.8% | 9.8% | 8.6% | 9.8% | 15.7% |
| May 2026 | 51% | 9.5% | 9.5% | 8.3% | 9.5% | 12.3% |
| Jun 2026 | 48.2% | 11% | 11% | 7.9% | 11% | 11% |
| Jul 2026 | 42.7% | 12.6% | 12.6% | 12.6% | 9.7% | 9.7% |
| Aug 2026 | 44% | 13% | 13% | 10% | 10% | 10% |
| Sep 2026 | 35.6% | 19.7% | 12.3% | 10.8% | 10.8% | 10.8% |
How has the Ice Barrel and Morozko Forge comparison changed over the last 12 months?
3 findings
- Ice Barrel was ahead of Morozko Forge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide moved from 43.2% to 35.6%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Morozko Forge’s share of searches among cold plunge brands worldwide moved from 12.8% to 10.8%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for cold plunge brands worldwide in September 2026?
2 changes
In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ice Barrel’s and Morozko Forge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ice Barrel
1 branded search term
- ice barrel
Morozko Forge
1 branded search term
- morozko forge
Other head-to-heads among cold plunge brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.