Brandwave

How popular isPlunge in search?

In September 2026, people searched for Plunge by name about 1,000 times worldwide, a 13.6% increase from the previous year. These searches made up 12.3% of all global cold plunge brand searches, placing Plunge third out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ice Barrel35.6%
  2. Renu Therapy19.7%
  3. Plunge12.3%
  4. BlueCube10.8%
  5. Morozko Forge10.8%
  6. Polar Monkeys10.8%
Plunge website (opens in a new tab)

Follow Plunge and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cold plunge brands compete with Plunge?

Plunge against cold plunge brands worldwide, by month

Share of searches by month for Ice Barrel, Renu Therapy, Plunge, BlueCube, Morozko Forge, Polar Monkeys. The figures are in the table below the chart.

View monthly share of searches table
MonthIce BarrelRenu TherapyPlungeBlueCubeMorozko ForgePolar Monkeys
Oct 202543.2%12.8%8.6%9.8%12.8%12.8%
Nov 202548.3%11.6%7.9%8.9%11.6%11.6%
Dec 202544%13%10%10%10%13%
Jan 202641.5%12.3%9.4%12.3%12.3%12.3%
Feb 202642.5%11.8%11.8%11.8%10.4%11.8%
Mar 202644%10%13%10%10%13%
Apr 202643.2%12.8%9.8%8.6%9.8%15.7%
May 202651%9.5%9.5%8.3%9.5%12.3%
Jun 202648.2%11%11%7.9%11%11%
Jul 202642.7%12.6%12.6%12.6%9.7%9.7%
Aug 202644%13%13%10%10%10%
Sep 202635.6%19.7%12.3%10.8%10.8%10.8%

  1. 1.Ice Barrel

    35.6%

    Held 1st. 2.9K estimated branded searches, -34.1% vs prior month. Share -8.4 points.

  2. 2.Renu Therapy

    19.7%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, +23.1% vs prior month. Share +6.7 points.

  3. 3.Plunge

    12.3%

    Moved from 2nd to 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.

  4. 4.BlueCube

    10.8%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

  5. 5.Morozko Forge

    10.8%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

  6. 6.Polar Monkeys

    10.8%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.

Compare search popularity between Plunge and its closest rivals

Every comparison with Plunge

5 comparisons

How has branded search demand for Plunge changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Plunge worldwide rose from 880 to 1K.
  • Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide increased from 8.6% to 12.3%.
  • Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide peaked at 13% in March 2026 and was lowest at 7.9% in November 2025.
  • Across the 12 months ending September 2026, Plunge rose from 6th to 3rd among cold plunge brands worldwide.

How did search popularity change for cold plunge brands worldwide in September 2026?

6 changes

  1. In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.

  2. In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  3. In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  4. In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  5. In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.

  6. In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.

How are Plunge’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Plunge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • plunge cold plunge

Do you work for Plunge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Plunge your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free