Brandwave

Plunge vs Polar Monkeys:Which is more popular?

In September 2026, Plunge had more branded searches than Polar Monkeys among cold plunge brands worldwide. Plunge had about 1,000 branded searches, while Polar Monkeys had 880. Plunge made up 12.3% of all cold plunge brand searches we track, and Polar Monkeys accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about cold plunge brands, Plunge appeared in all five answers and Polar Monkeys in none.

Among cold plunge brands worldwide in September 2026

Who do people search for more?

Plunge, about 14% more searches than Polar Monkeys

Plunge 1K searchesPolar Monkeys 880 searches

Who does AI mention more?

Plunge, mentioned in every answer we collected

Plunge in 5 of 5Polar Monkeys in 0 of 5

Who does AI recommend more?

Plunge, the only one of the two named

Plunge first in 3Polar Monkeys never named

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Top cold plunge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plunge appeared in all five answers. Polar Monkeys did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plunge1st
  2. Ice Barrel2nd
  3. Renu Therapy3rd
  4. Morozko Forge4th
  5. BlueCube–
  6. Polar Monkeys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold plunge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Plunge or Polar Monkeys more popular in search?

This chart shows how often people search Google for Plunge and Polar Monkeys by name. Each line represents a brand's share of searches for all six cold plunge brands we track, month by month, from English-language searches worldwide.

Plunge and Polar Monkeys among cold plunge brands worldwide, by month

Share of searches by month for Plunge, Polar Monkeys. The figures are in the table below the chart.

View monthly share of searches table
MonthIce BarrelRenu TherapyPlungeBlueCubeMorozko ForgePolar Monkeys
Oct 202543.2%12.8%8.6%9.8%12.8%12.8%
Nov 202548.3%11.6%7.9%8.9%11.6%11.6%
Dec 202544%13%10%10%10%13%
Jan 202641.5%12.3%9.4%12.3%12.3%12.3%
Feb 202642.5%11.8%11.8%11.8%10.4%11.8%
Mar 202644%10%13%10%10%13%
Apr 202643.2%12.8%9.8%8.6%9.8%15.7%
May 202651%9.5%9.5%8.3%9.5%12.3%
Jun 202648.2%11%11%7.9%11%11%
Jul 202642.7%12.6%12.6%12.6%9.7%9.7%
Aug 202644%13%13%10%10%10%
Sep 202635.6%19.7%12.3%10.8%10.8%10.8%

How has the Plunge and Polar Monkeys comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Plunge took it in July 2026.
  • Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide moved from 8.6% to 12.3%, and its estimated monthly branded searches moved from 880 to 1K.
  • Across the 12 months ending September 2026, Polar Monkeys’ share of searches among cold plunge brands worldwide moved from 12.8% to 10.8%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for cold plunge brands worldwide in September 2026?

3 changes

  1. In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.

  2. In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  3. In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Plunge’s and Polar Monkeys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plunge

1 branded search term

  • plunge cold plunge

Polar Monkeys

1 branded search term

  • polar monkeys

How the Brand Demand Index is measured

Other head-to-heads among cold plunge brands

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