BlueCube vs Plunge:Which is more popular?
In September 2026, Plunge had more branded searches than BlueCube among cold plunge brands worldwide. Plunge had about 1,000 branded searches, while BlueCube had 880. Plunge made up 12.3% of all cold plunge brand searches we track, and BlueCube accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about cold plunge brands, Plunge appeared in all five answers and BlueCube in none.
Who do people search for more?
Plunge, about 14% more searches than BlueCube
Who does AI mention more?
Plunge, mentioned in every answer we collected
Who does AI recommend more?
Plunge, the only one of the two named
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Top cold plunge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plunge appeared in all five answers. BlueCube did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cold plunge brands
5 answers
Asked ChatGPT
“Which cold plunge should I buy?”
Asked ChatGPT
“What are the best cold plunge brands?”
Asked ChatGPT
“What's the best cold plunge for home use?”
Searched Google, AI Overview
“cold plunge”
Searched Google, AI Overview
“cold plunge tub”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is BlueCube or Plunge more popular in search?
This chart shows how often people search Google for BlueCube and Plunge by name. Each line represents a brand's share of searches for all six cold plunge brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Plunge, BlueCube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ice Barrel | Renu Therapy | Plunge | BlueCube | Morozko Forge | Polar Monkeys |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 12.8% | 8.6% | 9.8% | 12.8% | 12.8% |
| Nov 2025 | 48.3% | 11.6% | 7.9% | 8.9% | 11.6% | 11.6% |
| Dec 2025 | 44% | 13% | 10% | 10% | 10% | 13% |
| Jan 2026 | 41.5% | 12.3% | 9.4% | 12.3% | 12.3% | 12.3% |
| Feb 2026 | 42.5% | 11.8% | 11.8% | 11.8% | 10.4% | 11.8% |
| Mar 2026 | 44% | 10% | 13% | 10% | 10% | 13% |
| Apr 2026 | 43.2% | 12.8% | 9.8% | 8.6% | 9.8% | 15.7% |
| May 2026 | 51% | 9.5% | 9.5% | 8.3% | 9.5% | 12.3% |
| Jun 2026 | 48.2% | 11% | 11% | 7.9% | 11% | 11% |
| Jul 2026 | 42.7% | 12.6% | 12.6% | 12.6% | 9.7% | 9.7% |
| Aug 2026 | 44% | 13% | 13% | 10% | 10% | 10% |
| Sep 2026 | 35.6% | 19.7% | 12.3% | 10.8% | 10.8% | 10.8% |
How has the BlueCube and Plunge comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Plunge took it in March 2026.
- Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide moved from 9.8% to 10.8%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide moved from 8.6% to 12.3%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for cold plunge brands worldwide in September 2026?
3 changes
In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.
In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BlueCube’s and Plunge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cold plunge brands
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