Brandwave

Morozko Forge vs Plunge:Which is more popular?

In September 2026, Plunge had more branded searches than Morozko Forge among cold plunge brands worldwide. Plunge had about 1,000 branded searches, while Morozko Forge had 880. Plunge made up 12.3% of all cold plunge brand searches we track, and Morozko Forge accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about cold plunge brands, Plunge appeared in all five answers and Morozko Forge in one. Plunge was mentioned before Morozko Forge in every answer.

Among cold plunge brands worldwide in September 2026

Who do people search for more?

Plunge, about 14% more searches than Morozko Forge

Plunge 1K searchesMorozko Forge 880 searches

Who does AI mention more?

Plunge, mentioned in every answer we collected

Plunge in 5 of 5Morozko Forge in 1 of 5

Who does AI recommend more?

Plunge, named ahead of Morozko Forge in every answer

Plunge first in 3Morozko Forge never first

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Top cold plunge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plunge appeared in all five answers. Morozko Forge was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plunge was listed before Morozko Forge in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plunge1st
  2. Ice Barrel2nd
  3. Renu Therapy3rd
  4. Morozko Forge4th
  5. BlueCube–
  6. Polar Monkeys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold plunge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Morozko Forge or Plunge more popular in search?

This chart shows how often people search Google for Morozko Forge and Plunge by name. Each line represents a brand's share of searches for all six cold plunge brands we track, month by month, from English-language searches worldwide.

Morozko Forge and Plunge among cold plunge brands worldwide, by month

Share of searches by month for Plunge, Morozko Forge. The figures are in the table below the chart.

View monthly share of searches table
MonthIce BarrelRenu TherapyPlungeBlueCubeMorozko ForgePolar Monkeys
Oct 202543.2%12.8%8.6%9.8%12.8%12.8%
Nov 202548.3%11.6%7.9%8.9%11.6%11.6%
Dec 202544%13%10%10%10%13%
Jan 202641.5%12.3%9.4%12.3%12.3%12.3%
Feb 202642.5%11.8%11.8%11.8%10.4%11.8%
Mar 202644%10%13%10%10%13%
Apr 202643.2%12.8%9.8%8.6%9.8%15.7%
May 202651%9.5%9.5%8.3%9.5%12.3%
Jun 202648.2%11%11%7.9%11%11%
Jul 202642.7%12.6%12.6%12.6%9.7%9.7%
Aug 202644%13%13%10%10%10%
Sep 202635.6%19.7%12.3%10.8%10.8%10.8%

How has the Morozko Forge and Plunge comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Plunge took it in February 2026.
  • Across the 12 months ending September 2026, Morozko Forge’s share of searches among cold plunge brands worldwide moved from 12.8% to 10.8%, and its estimated monthly branded searches moved from 1.3K to 880.
  • Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide moved from 8.6% to 12.3%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for cold plunge brands worldwide in September 2026?

3 changes

  1. In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.

  2. In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  3. In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Morozko Forge’s and Plunge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Morozko Forge

1 branded search term

  • morozko forge

Plunge

1 branded search term

  • plunge cold plunge

How the Brand Demand Index is measured

Other head-to-heads among cold plunge brands

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