Brandwave

Ice Barrel vs Polar Monkeys:Which is more popular?

In September 2026, Ice Barrel had more branded searches than Polar Monkeys among cold plunge brands worldwide. Ice Barrel had about 2,900 branded searches, while Polar Monkeys had 880. Ice Barrel made up 35.6% of all cold plunge brand searches we track, and Polar Monkeys accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about cold plunge brands, Ice Barrel appeared in three of the five answers and Polar Monkeys in none.

Among cold plunge brands worldwide in September 2026

Who do people search for more?

Ice Barrel, about 3 searches for every 1 for Polar Monkeys

Ice Barrel 2.9K searchesPolar Monkeys 880 searches

Who does AI mention more?

Ice Barrel, mentioned in 3 of 5 answers, Polar Monkeys in 0

Ice Barrel in 3 of 5Polar Monkeys in 0 of 5

Who does AI recommend more?

Ice Barrel, the only one of the two named

Ice Barrel first in 3Polar Monkeys never named

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Top cold plunge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ice Barrel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Polar Monkeys did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plunge1st
  2. Ice Barrel2nd
  3. Renu Therapy3rd
  4. Morozko Forge4th
  5. BlueCube–
  6. Polar Monkeys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold plunge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Ice Barrel or Polar Monkeys more popular in search?

This chart shows how often people search Google for Ice Barrel and Polar Monkeys by name. Each line represents a brand's share of searches for all six cold plunge brands we track, month by month, from English-language searches worldwide.

Ice Barrel and Polar Monkeys among cold plunge brands worldwide, by month

Share of searches by month for Ice Barrel, Polar Monkeys. The figures are in the table below the chart.

View monthly share of searches table
MonthIce BarrelRenu TherapyPlungeBlueCubeMorozko ForgePolar Monkeys
Oct 202543.2%12.8%8.6%9.8%12.8%12.8%
Nov 202548.3%11.6%7.9%8.9%11.6%11.6%
Dec 202544%13%10%10%10%13%
Jan 202641.5%12.3%9.4%12.3%12.3%12.3%
Feb 202642.5%11.8%11.8%11.8%10.4%11.8%
Mar 202644%10%13%10%10%13%
Apr 202643.2%12.8%9.8%8.6%9.8%15.7%
May 202651%9.5%9.5%8.3%9.5%12.3%
Jun 202648.2%11%11%7.9%11%11%
Jul 202642.7%12.6%12.6%12.6%9.7%9.7%
Aug 202644%13%13%10%10%10%
Sep 202635.6%19.7%12.3%10.8%10.8%10.8%

How has the Ice Barrel and Polar Monkeys comparison changed over the last 12 months?

3 findings
  • Ice Barrel was ahead of Polar Monkeys in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide moved from 43.2% to 35.6%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
  • Across the 12 months ending September 2026, Polar Monkeys’ share of searches among cold plunge brands worldwide moved from 12.8% to 10.8%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for cold plunge brands worldwide in September 2026?

2 changes

  1. In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  2. In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ice Barrel’s and Polar Monkeys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ice Barrel

1 branded search term

  • ice barrel

Polar Monkeys

1 branded search term

  • polar monkeys

How the Brand Demand Index is measured

Other head-to-heads among cold plunge brands

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