Brandwave

BlueCube vs Morozko Forge:Which is more popular?

In September 2026, BlueCube and Morozko Forge were level in searches among cold plunge brands worldwide, with an estimated 880 branded searches each, at 10.8% of the total each. When we asked ChatGPT and Google AI Overviews about cold plunge brands, Morozko Forge appeared in one of the five answers and BlueCube in none.

Among cold plunge brands worldwide in September 2026

Who do people search for more?

BlueCube and Morozko Forge are searched for about as often as each other.

BlueCube 880 searchesMorozko Forge 880 searches

Who does AI mention more?

Morozko Forge, mentioned in 1 of 5 answers, BlueCube in 0

Morozko Forge in 1 of 5BlueCube in 0 of 5

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Top cold plunge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Morozko Forge was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BlueCube did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plunge1st
  2. Ice Barrel2nd
  3. Renu Therapy3rd
  4. Morozko Forge4th
  5. BlueCube–
  6. Polar Monkeys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plunge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ice Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renu Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morozko Forge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlueCube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Monkeys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold plunge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is BlueCube or Morozko Forge more popular in search?

This chart shows how often people search Google for BlueCube and Morozko Forge by name. Each line represents a brand's share of searches for all six cold plunge brands we track, month by month, from English-language searches worldwide.

BlueCube and Morozko Forge among cold plunge brands worldwide, by month

Share of searches by month for BlueCube, Morozko Forge. The figures are in the table below the chart.

View monthly share of searches table
MonthIce BarrelRenu TherapyPlungeBlueCubeMorozko ForgePolar Monkeys
Oct 202543.2%12.8%8.6%9.8%12.8%12.8%
Nov 202548.3%11.6%7.9%8.9%11.6%11.6%
Dec 202544%13%10%10%10%13%
Jan 202641.5%12.3%9.4%12.3%12.3%12.3%
Feb 202642.5%11.8%11.8%11.8%10.4%11.8%
Mar 202644%10%13%10%10%13%
Apr 202643.2%12.8%9.8%8.6%9.8%15.7%
May 202651%9.5%9.5%8.3%9.5%12.3%
Jun 202648.2%11%11%7.9%11%11%
Jul 202642.7%12.6%12.6%12.6%9.7%9.7%
Aug 202644%13%13%10%10%10%
Sep 202635.6%19.7%12.3%10.8%10.8%10.8%

How has the BlueCube and Morozko Forge comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: BlueCube took it in February 2026, Morozko Forge took it in April 2026, BlueCube took it in July 2026.
  • Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide moved from 9.8% to 10.8%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 12 months ending September 2026, Morozko Forge’s share of searches among cold plunge brands worldwide moved from 12.8% to 10.8%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for cold plunge brands worldwide in September 2026?

2 changes

  1. In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

  2. In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BlueCube’s and Morozko Forge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlueCube

1 branded search term

  • bluecube cold plunge

Morozko Forge

1 branded search term

  • morozko forge

How the Brand Demand Index is measured

Other head-to-heads among cold plunge brands

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