Brandwave

L'OR vs Peet's Coffee:Which is more popular?

In September 2026, Peet's Coffee had more branded searches than L'OR among coffee capsule brands worldwide. Peet's Coffee had about 550,000 branded searches, while L'OR had 135,000. Peet's Coffee made up 10.2% of all coffee capsule brand searches we track, and L'OR accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Peet's Coffee appeared in all four answers and L'OR in none.

Among coffee capsule brands worldwide in September 2026

Who do people search for more?

Peet's Coffee, about 4 searches for every 1 for L'OR

Peet's Coffee 550K searchesL'OR 135K searches

Who does AI mention more?

Peet's Coffee, mentioned in every answer we collected

Peet's Coffee in 4 of 4L'OR in 0 of 4

Who does AI recommend more?

Peet's Coffee, the only one of the two named

Peet's Coffee first in 3L'OR never named

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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Peet's Coffee appeared in all four answers. L'OR did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. Lavazza2nd
  3. Peet's Coffee3rd
  4. Dolce Gusto4th
  5. L'OR–
  6. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peet's Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lavazza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'OR0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is L'OR or Peet's Coffee more popular in search?

This chart shows how often people search Google for L'OR and Peet's Coffee by name. Each line represents a brand's share of searches for all six coffee capsule brands we track, month by month, from English-language searches worldwide.

L'OR and Peet's Coffee among coffee capsule brands worldwide, by month

Share of searches by month for Peet's Coffee, L'OR. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoDolce GustoPeet's CoffeeLavazzaL'ORMoccona
Oct 202561.7%18.4%10.1%6.8%2.5%0.41%
Nov 202568.5%16.7%7.5%5%1.9%0.3%
Dec 202566.3%16.2%8.9%6%2.2%0.36%
Jan 202660.4%18%12.1%6.6%2.4%0.4%
Feb 202666.3%16.3%8.9%6%2.2%0.36%
Mar 202662.9%18.8%8.5%6.9%2.5%0.42%
Apr 202663.7%19%8.6%5.7%2.6%0.42%
May 202662.5%18.6%10.3%5.6%2.5%0.51%
Jun 202664.3%19.2%8.6%4.7%2.6%0.52%
Jul 202658.9%21.5%9.7%6.5%2.9%0.58%
Aug 202662.5%18.6%10.3%5.6%2.5%0.51%
Sep 202662.4%18.6%10.2%5.6%2.5%0.62%

How has the L'OR and Peet's Coffee comparison changed over the last 12 months?

3 findings
  • Peet's Coffee was ahead of L'OR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, L'OR’s share of searches among coffee capsule brands worldwide held steady at 2.5%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee capsule brands worldwide moved from 10.1% to 10.2%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for coffee capsule brands worldwide in September 2026?

0 changes

Neither L'OR nor Peet's Coffee moved beyond provider rounding among coffee capsule brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using L'OR’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

L'OR

1 branded search term

  • lor

Peet's Coffee

1 branded search term

  • peets coffee

How the Brand Demand Index is measured

Other head-to-heads among coffee capsule brands

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