Brandwave

John West vs Safe Catch:Which is more popular?

In September 2026, John West and Safe Catch were level in searches among canned fish brands worldwide, with an estimated 40.5K versus 39.7K branded searches, at 11.6% and 11.4% of the total. When we asked ChatGPT and Google AI Overviews about canned fish brands, Safe Catch appeared in two of the four answers and John West in none.

Among canned fish brands worldwide in September 2026

Who do people search for more?

John West and Safe Catch are searched for about as often as each other.

John West 40.5K searchesSafe Catch 39.7K searches

Who does AI mention more?

Safe Catch, mentioned in 2 of 4 answers, John West in 0

Safe Catch in 2 of 4John West in 0 of 4

Who does AI recommend more?

Safe Catch, the only one of the two named

Safe Catch first in 2John West never named

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Top canned fish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Safe Catch was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. John West did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Planet1st
  2. Fishwife2nd
  3. King Oscar3rd
  4. Safe Catch4th
  5. Bar Harbor–
  6. Rio Mare–
  7. John West–
  8. Princes–
  9. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about canned fish brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is John West or Safe Catch more popular in search?

This chart shows how often people search Google for John West and Safe Catch by name. Each line represents a brand's share of searches for all nine canned fish brands we track, month by month, from English-language searches worldwide.

John West and Safe Catch among canned fish brands worldwide, by month

Share of searches by month for John West, Safe Catch. The figures are in the table below the chart.

View monthly share of searches table
MonthBar HarborRio MareJohn WestSafe CatchKing OscarWild PlanetFishwifePrincesBrunswick
Oct 202552.1%13.2%7%10.6%8.3%4.7%3.8%0.27%0.02%
Nov 202531.8%18%7.8%10.1%13%9.5%9.5%0.38%0.02%
Dec 202528.2%12.2%8.4%10.5%16.4%8.4%15.4%0.36%0.01%
Jan 202630.2%14%6%16.2%16.8%7.4%9.1%0.33%0.02%
Feb 202633.2%15.4%6.6%14.6%13.6%8.1%8.1%0.35%0.01%
Mar 202632.2%14.9%5.3%14.1%12.5%6.4%14.4%0.26%0.02%
Apr 202636.6%12.3%4.9%12.8%19.7%6%7.4%0.28%0.02%
May 202638.1%21.6%9.3%10.9%11.6%4.2%4.2%0.16%<0.01%
Jun 202645.9%13.7%13.8%8.8%11.5%3.4%2.8%0.16%<0.01%
Jul 202656.6%9.6%4.2%10.8%11.6%4.2%2.8%0.17%0.02%
Aug 202652.6%9.7%4.7%12.3%13.2%4.7%2.6%0.23%0.01%
Sep 202647.2%12%11.6%11.4%10.6%4.2%2.8%0.22%0.01%

How has the John West and Safe Catch comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: John West took it in June 2026, Safe Catch took it in July 2026, John West took it in September 2026.
  • Across the 12 months ending September 2026, John West’s share of searches among canned fish brands worldwide moved from 7% to 11.6%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
  • Across the 12 months ending September 2026, Safe Catch’s share of searches among canned fish brands worldwide moved from 10.6% to 11.4%, and its estimated monthly branded searches moved from 27.6K to 39.7K.

How did search popularity change for canned fish brands worldwide in September 2026?

3 changes

  1. In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.

  2. In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.

  3. In September 2026, Safe Catch lost share of searches among canned fish brands worldwide, from 12.3% to 11.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using John West’s and Safe Catch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

John West

1 branded search term

  • john west

Safe Catch

2 branded search terms

  • safe catch
  • safe catch tuna

How the Brand Demand Index is measured

Other head-to-heads among canned fish brands

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