8x8 vs Five9:Which is more popular?
In September 2026, 8x8 had more branded searches than Five9 among call centre software worldwide. 8x8 had about 234,000 branded searches, while Five9 had 60,500. 8x8 made up 27.3% of all call centre software searches we track, and Five9 accounted for 7%. When we asked ChatGPT and Google AI Overviews about call centre software, Five9 appeared in three of the five answers and 8x8 in none.
Who do people search for more?
8x8, about 4 searches for every 1 for Five9
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Top call centre software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Five9 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 8x8 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Genesys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CloudTalk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Talkdesk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zendesk3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Five93 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aircall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NICE CXone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- 8x80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about call centre software
5 answers
Asked ChatGPT
“Which call centre platform should I use?”
Asked ChatGPT
“What are the best call centre platforms?”
Asked ChatGPT
“What's the best call centre platform for customer support teams?”
Searched Google, AI Overview
“call centre software”
Searched Google, AI Overview
“cloud call centre software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 8x8 or Five9 more popular in search?
This chart shows how often people search Google for 8x8 and Five9 by name. Each line represents a brand's share of searches for all eight call centre software we track, month by month, from English-language searches worldwide.
Share of searches by month for 8x8, Five9. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | 8x8 | Genesys | Aircall | Five9 | CloudTalk | Talkdesk | NICE CXone |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 28.5% | 13.4% | 9% | 7.4% | 2.2% | 2.2% | 0.66% |
| Nov 2025 | 36.3% | 28.2% | 13.2% | 8.9% | 7.3% | 2.7% | 2.7% | 0.79% |
| Dec 2025 | 38.8% | 25.5% | 14.2% | 7.8% | 7.8% | 2.9% | 2.3% | 0.7% |
| Jan 2026 | 37.1% | 23.5% | 11.1% | 16.6% | 6.1% | 2.7% | 2.2% | 0.66% |
| Feb 2026 | 35.4% | 27.5% | 12.9% | 10.6% | 7.1% | 3.2% | 2.6% | 0.77% |
| Mar 2026 | 39.5% | 25.9% | 11.8% | 9.7% | 6.5% | 3.5% | 2.4% | 0.71% |
| Apr 2026 | 31.6% | 30% | 14.1% | 9.5% | 7.7% | 3.5% | 2.8% | 0.84% |
| May 2026 | 37.6% | 24.7% | 13.7% | 9.2% | 7.5% | 4.1% | 2.3% | 0.82% |
| Jun 2026 | 41.2% | 18.1% | 15% | 10.1% | 8.3% | 3.7% | 2.5% | 1.1% |
| Jul 2026 | 37.8% | 16.7% | 16.9% | 11.4% | 9.3% | 4.2% | 2.8% | 1% |
| Aug 2026 | 35.6% | 23.4% | 15.9% | 8.8% | 8.8% | 3.9% | 2.6% | 0.95% |
| Sep 2026 | 35.1% | 27.3% | 15.7% | 8.6% | 7% | 3.2% | 2.1% | 0.94% |
How has the 8x8 and Five9 comparison changed over the last 12 months?
3 findings
- 8x8 was ahead of Five9 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 8x8’s share of searches among call centre software worldwide moved from 28.5% to 27.3%, and its estimated monthly branded searches moved from 287K to 234K.
- Across the 12 months ending September 2026, Five9’s share of searches among call centre software worldwide moved from 7.4% to 7%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for call centre software worldwide in September 2026?
2 changes
In September 2026, 8x8 gained share of searches among call centre software worldwide, from 23.4% to 27.3%.
In September 2026, Five9 lost share of searches among call centre software worldwide, from 8.8% to 7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 8x8’s and Five9’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among call centre software
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