Brandwave

Char-Broil vs Traeger:Which is more popular?

In September 2026, Traeger had more branded searches than Char-Broil among BBQ brands worldwide. Traeger had about 90,500 branded searches, while Char-Broil had 18,100. Traeger made up 5.7% of all BBQ brand searches we track, and Char-Broil accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Char-Broil and Traeger each appeared in four of the five answers. Char-Broil was mentioned before Traeger in three out of five answers.

Among BBQ brands worldwide in September 2026

Who do people search for more?

Traeger, about 5 searches for every 1 for Char-Broil

Traeger 90.5K searchesChar-Broil 18.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Char-Broil in 4 of 5Traeger in 4 of 5

Who does AI recommend more?

Char-Broil, named ahead of Traeger in 3 of 5 answers

Char-Broil first in 3Traeger first in 2

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Char-Broil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Char-Broil was listed before Traeger in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Blackstone5th
  6. Beefeater–
  7. Matador–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Char-Broil or Traeger more popular in search?

This chart shows how often people search Google for Char-Broil and Traeger by name. Each line represents a brand's share of searches for all seven BBQ brands we track, month by month, from English-language searches worldwide.

Char-Broil and Traeger among BBQ brands worldwide, by month

Share of searches by month for Traeger, Char-Broil. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterMatadorBlackstoneTraegerNapoleonChar-Broil
Oct 202540.4%19.6%19.6%10.8%5.9%2.2%1.4%
Nov 202542.5%16.9%16.9%11.3%9.3%1.9%1.2%
Dec 202538.9%20.7%16.9%11.3%9.3%1.6%1.2%
Jan 202640.2%19.5%19.5%10.7%7.1%1.8%1.2%
Feb 202643.2%16.8%20.6%9.2%6.2%2.5%1.5%
Mar 202648.8%12.3%15%12.3%5.5%4.5%1.7%
Apr 202652.7%11.6%11.6%11.6%5.2%5.8%1.6%
May 202651.8%10%10%14.9%5.5%6.1%1.6%
Jun 202648.3%10.7%10.7%15.9%7.1%5.8%1.4%
Jul 202647.8%14.3%11.7%14.3%5.2%5.4%1.3%
Aug 202646.5%19.1%12.8%10.4%5.7%4.3%1.2%
Sep 202642.1%18.9%18.9%10.4%5.7%2.8%1.1%

How has the Char-Broil and Traeger comparison changed over the last 12 months?

3 findings
  • Traeger was ahead of Char-Broil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for BBQ brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Char-Broil’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Char-Broil

1 branded search term

  • char broil

Traeger

1 branded search term

  • traeger

How the Brand Demand Index is measured

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