Aden + Anais vs Love to Dream:Which is more popular?
In September 2026, Love to Dream had more branded searches than Aden + Anais among baby swaddle brands worldwide. Love to Dream had about 60,500 branded searches, while Aden + Anais had 8,100. Love to Dream made up 16% of all baby swaddle brand searches we track, and Aden + Anais accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about baby swaddle brands, Love to Dream appeared in three of the four answers and Aden + Anais in one. Love to Dream was mentioned before Aden + Anais in every answer.
Who do people search for more?
Love to Dream, about 7 searches for every 1 for Aden + Anais
Who does AI mention more?
Love to Dream, mentioned in 3 of 4 answers, Aden + Anais in 1
Who does AI recommend more?
Love to Dream, named ahead of Aden + Anais in every answer
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Love to Dream was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Aden + Anais was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Love to Dream was listed before Aden + Anais in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Love to Dream3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Halo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SwaddleMe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ergoPouch1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Aden + Anais1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ergobaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woolbabe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woombie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby swaddle brands
4 answers
Asked ChatGPT
“Which baby swaddle brand should I buy?”
Asked ChatGPT
“What are the best baby swaddle brands?”
Asked ChatGPT
“What's the best baby swaddle brand for newborn sleep?”
Searched Google, AI Overview
“newborn swaddle”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sleep sack baby”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aden + Anais or Love to Dream more popular in search?
This chart shows how often people search Google for Aden + Anais and Love to Dream by name. Each line represents a brand's share of searches for all nine baby swaddle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Love to Dream, Aden + Anais. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Love to Dream | ergoPouch | Halo | Aden + Anais | SwaddleMe | Mokopuna | Woolbabe | Woombie |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 13.3% | 16.3% | 4% | 2.2% | 2.2% | 0.65% | 0.27% | 0.27% |
| Nov 2025 | 59.7% | 16% | 16% | 3.2% | 1.7% | 2.1% | 0.63% | 0.34% | 0.26% |
| Dec 2025 | 61% | 14.4% | 14.4% | 4.3% | 2.3% | 2.3% | 0.57% | 0.31% | 0.31% |
| Jan 2026 | 64.8% | 13.9% | 11.4% | 4.2% | 2.3% | 2.3% | 0.45% | 0.28% | 0.37% |
| Feb 2026 | 66.7% | 12.2% | 12.2% | 3.6% | 2% | 2% | 0.57% | 0.39% | 0.3% |
| Mar 2026 | 62.4% | 13.1% | 16% | 3.2% | 2.1% | 1.7% | 0.63% | 0.5% | 0.26% |
| Apr 2026 | 64.4% | 12.5% | 15.2% | 3% | 2% | 1.7% | 0.4% | 0.48% | 0.25% |
| May 2026 | 63.7% | 12.3% | 15.1% | 3% | 2.5% | 1.6% | 0.6% | 0.9% | 0.25% |
| Jun 2026 | 63.2% | 13.8% | 13.8% | 3.4% | 2.8% | 1.8% | 0.53% | 0.53% | 0.28% |
| Jul 2026 | 66.8% | 13.4% | 11% | 3.3% | 2.7% | 1.8% | 0.43% | 0.43% | 0.27% |
| Aug 2026 | 65.6% | 12.7% | 12.7% | 3.8% | 2.1% | 2.1% | 0.49% | 0.26% | 0.33% |
| Sep 2026 | 61.4% | 16% | 13.1% | 3.9% | 2.1% | 2.1% | 0.64% | 0.34% | 0.26% |
How has the Aden + Anais and Love to Dream comparison changed over the last 12 months?
3 findings
- Love to Dream was ahead of Aden + Anais in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aden + Anais’ share of searches among baby swaddle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands worldwide moved from 13.3% to 16%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for baby swaddle brands worldwide in September 2026?
1 change
In September 2026, Love to Dream overtook ergoPouch to rank 2nd among baby swaddle brands worldwide, with 16% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aden + Anais’ and Love to Dream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aden + Anais
1 branded search term
- aden + anais
Love to Dream
1 branded search term
- love to dream
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