PagerDuty vs xMatters:Which is more popular?
In September 2026, PagerDuty had more branded searches than xMatters among alerting platforms worldwide. PagerDuty had about 74,000 branded searches, while xMatters had 6,600. PagerDuty made up 60.3% of all alerting platform searches we track, and xMatters accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about alerting platforms, PagerDuty appeared in all five answers and xMatters in none.
Who do people search for more?
PagerDuty, about 11 searches for every 1 for xMatters
Who does AI mention more?
PagerDuty, mentioned in every answer we collected
Who does AI recommend more?
PagerDuty, the only one of the two named
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Top alerting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PagerDuty appeared in all five answers. xMatters did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PagerDuty1st
incident.io2nd
Grafana IRM3rd
Opsgenie4th
Better Stack5th
Rootly6th
AlertOps7th
xMatters–
Splunk On-Call–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alerting platforms
5 answers
Asked ChatGPT
“Which alerting platform should I use?”
Asked ChatGPT
“What are the best alerting platforms?”
Asked ChatGPT
“What's the best alerting platform for a small engineering team?”
Searched Google, AI Overview
“alerting platforms”
Searched Google, AI Overview
“on call alerting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is PagerDuty or xMatters more popular in search?
This chart shows how often people search Google for PagerDuty and xMatters by name. Each line represents a brand's share of searches for all nine alerting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PagerDuty, xMatters. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Better Stack | Opsgenie | Rootly | xMatters | Grafana IRM | AlertOps | Splunk On-Call | incident.io |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 6.2% | 20.7% | 5.1% | 5.1% | 3.2% | 1.8% | 1.2% | 0.07% |
| Nov 2025 | 60% | 6.6% | 18% | 4.4% | 5.4% | 3% | 1.5% | 1.1% | 0.06% |
| Dec 2025 | 55.9% | 7.5% | 20.5% | 5% | 5% | 3.1% | 1.8% | 1.2% | 0.1% |
| Jan 2026 | 53.8% | 8.8% | 19.7% | 5.9% | 5.9% | 3.3% | 1.7% | 0.89% | 0.08% |
| Feb 2026 | 59.4% | 8% | 17.8% | 5.3% | 4.3% | 3% | 1.3% | 0.8% | 0.09% |
| Mar 2026 | 56.7% | 9.3% | 17% | 6.2% | 5.1% | 3.4% | 1.2% | 1% | 0.11% |
| Apr 2026 | 59.5% | 9.7% | 14.6% | 5.3% | 5.3% | 3.4% | 1.3% | 0.8% | 0.14% |
| May 2026 | 58.9% | 11.8% | 14.4% | 5.3% | 4.3% | 3.2% | 1.3% | 0.8% | 0.09% |
| Jun 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Jul 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Aug 2026 | 56.1% | 13.7% | 13.7% | 6.1% | 5% | 2.7% | 1.5% | 0.93% | 0.16% |
| Sep 2026 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 1.5% | 0.72% | 0.11% |
How has the PagerDuty and xMatters comparison changed over the last 12 months?
3 findings
- PagerDuty was ahead of xMatters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PagerDuty’s share of searches among alerting platforms worldwide moved from 56.6% to 60.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, xMatters’ share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for alerting platforms worldwide in September 2026?
1 change
In September 2026, PagerDuty gained share of searches among alerting platforms worldwide, from 56.1% to 60.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PagerDuty’s and xMatters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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