Better Stack vs Rootly:Which is more popular?
In September 2026, Better Stack had more branded searches than Rootly among alerting platforms worldwide. Better Stack had about 14,800 branded searches, while Rootly had 6,600. Better Stack made up 12.1% of all alerting platform searches we track, and Rootly accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about alerting platforms, Better Stack and Rootly each appeared in two of the five answers. Better Stack was mentioned before Rootly in two out of three answers that named either.
Who do people search for more?
Better Stack, about 2 searches for every 1 for Rootly
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Better Stack, named ahead of Rootly in 2 of 3 answers
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Top alerting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rootly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Better Stack was listed before Rootly in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PagerDuty1st
incident.io2nd
Grafana IRM3rd
Opsgenie4th- Better Stack5th
Rootly6th
AlertOps7th
xMatters–
Splunk On-Call–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Grafana IRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opsgenie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rootly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AlertOps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Splunk On-Call0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alerting platforms
5 answers
Asked ChatGPT
“Which alerting platform should I use?”
Asked ChatGPT
“What are the best alerting platforms?”
Asked ChatGPT
“What's the best alerting platform for a small engineering team?”
Searched Google, AI Overview
“alerting platforms”
Searched Google, AI Overview
“on call alerting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Better Stack or Rootly more popular in search?
This chart shows how often people search Google for Better Stack and Rootly by name. Each line represents a brand's share of searches for all nine alerting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Better Stack, Rootly. The figures are in the table below the chart.
View monthly share of searches table
| Month | PagerDuty | Better Stack | Opsgenie | Rootly | xMatters | Grafana IRM | AlertOps | Splunk On-Call | incident.io |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 6.2% | 20.7% | 5.1% | 5.1% | 3.2% | 1.8% | 1.2% | 0.07% |
| Nov 2025 | 60% | 6.6% | 18% | 4.4% | 5.4% | 3% | 1.5% | 1.1% | 0.06% |
| Dec 2025 | 55.9% | 7.5% | 20.5% | 5% | 5% | 3.1% | 1.8% | 1.2% | 0.1% |
| Jan 2026 | 53.8% | 8.8% | 19.7% | 5.9% | 5.9% | 3.3% | 1.7% | 0.89% | 0.08% |
| Feb 2026 | 59.4% | 8% | 17.8% | 5.3% | 4.3% | 3% | 1.3% | 0.8% | 0.09% |
| Mar 2026 | 56.7% | 9.3% | 17% | 6.2% | 5.1% | 3.4% | 1.2% | 1% | 0.11% |
| Apr 2026 | 59.5% | 9.7% | 14.6% | 5.3% | 5.3% | 3.4% | 1.3% | 0.8% | 0.14% |
| May 2026 | 58.9% | 11.8% | 14.4% | 5.3% | 4.3% | 3.2% | 1.3% | 0.8% | 0.09% |
| Jun 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Jul 2026 | 60.6% | 9.9% | 14.8% | 5.4% | 4.4% | 2.6% | 1.3% | 0.82% | 0.14% |
| Aug 2026 | 56.1% | 13.7% | 13.7% | 6.1% | 5% | 2.7% | 1.5% | 0.93% | 0.16% |
| Sep 2026 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 1.5% | 0.72% | 0.11% |
How has the Better Stack and Rootly comparison changed over the last 12 months?
3 findings
- Better Stack was ahead of Rootly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Stack’s share of searches among alerting platforms worldwide moved from 6.2% to 12.1%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
- Across the 12 months ending September 2026, Rootly’s share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for alerting platforms worldwide in September 2026?
2 changes
In September 2026, Better Stack lost share of searches among alerting platforms worldwide, from 13.7% to 12.1%.
In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Better Stack’s and Rootly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Stack
1 branded search term
- better stack
Rootly
1 branded search term
- rootly
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