Brandwave

How popular isZpacks?

In September 2026, people searched for Zpacks by name about 60,500 times worldwide, about the same as the previous year. These searches made up 47.3% of all global ultralight tent brand searches, placing Zpacks first out of six brands. When we asked both ChatGPT and Google AI Overviews about ultralight tent brands, Zpacks appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Zpacks is the most searched of 6 competitors and the third most recommended in AI answers.

  1. ZpacksShare of searches 47.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. Big AgnesShare of searches 21.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NemoShare of searches 17.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Durston GearShare of searches 9.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. Six Moon DesignsShare of searches 4.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top ultralight tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zpacks appeared in all four answers. Zpacks is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Durston Gear2nd
  3. Zpacks3rd
  4. Nemo4th
  5. Six Moon Designs5th
  6. MSR6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zpacks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Big Agnes4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Durston Gear4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nemo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Six Moon Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MSR1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ultralight tent brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ultralight tent brands compete with Zpacks?

Zpacks against ultralight tent brands worldwide, by month

Share of searches by month for Zpacks, Big Agnes, Nemo, Durston Gear, Six Moon Designs. The figures are in the table below the chart.

View monthly share of searches table
MonthZpacksBig AgnesNemoDurston GearSix Moon DesignsMSR
Oct 202550%22.4%14%9.9%3.6%0.14%
Nov 202554.5%19.9%12.7%8.8%4%0.1%
Dec 202563.1%15.5%11.4%6.8%3.1%0.08%
Jan 202653.9%19.7%12.5%9.8%3.9%0.12%
Feb 202655.3%20.3%12%9%3.3%0.13%
Mar 202643.9%24%15.2%12%4.8%0.15%
Apr 202643.4%23.8%15%12.9%4.7%0.19%
May 202639.5%26.4%18%10.6%5.3%0.21%
Jun 202637.2%24.9%19.2%13.5%5%0.24%
Jul 202634.3%28%18.9%14%4.6%0.22%
Aug 202639.3%26.3%18.1%11.7%4.3%0.25%
Sep 202647.3%21.2%17.7%9.4%4.2%0.16%

  1. 1.Zpacks

    47.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +8 points.

  2. 2.Big Agnes

    21.2%

    Held 2nd. 27.1K estimated branded searches, -33.1% vs prior month. Share -5.1 points.

  3. 3.Nemo

    17.7%

    Held 3rd. 22.6K estimated branded searches, -18.9% vs prior month. Share -0.4 points.

  4. 4.Durston Gear

    9.4%

    Held 4th. 12K estimated branded searches, -33.3% vs prior month. Share -2.3 points.

  5. 5.Six Moon Designs

    4.2%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.MSR

    0.16%

    Held 6th. 210 estimated branded searches, -46.2% vs prior month. Share -0.1 points.

Compare popularity between Zpacks and its closest rivals

Every comparison with Zpacks

6 comparisons

How has branded search demand for Zpacks changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zpacks worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Zpacks’ share of searches among ultralight tent brands worldwide decreased from 50% to 47.3%.
  • Across the 12 months ending September 2026, Zpacks’ share of searches among ultralight tent brands worldwide peaked at 63.1% in December 2025 and was lowest at 34.3% in July 2026.

How did search popularity change for ultralight tent brands worldwide in September 2026?

6 changes

  1. In September 2026, Zpacks gained share of searches among ultralight tent brands worldwide, from 39.3% to 47.3%.

  2. In September 2026, Big Agnes lost share of searches among ultralight tent brands worldwide, from 26.3% to 21.2%.

  3. In September 2026, Durston Gear lost share of searches among ultralight tent brands worldwide, from 11.7% to 9.4%.

  4. Nemo’s share of searches among ultralight tent brands worldwide has lost ground for 3 months in a row, from 19.2% to 17.7% in September 2026.

  5. Six Moon Designs’ share of searches among ultralight tent brands worldwide has lost ground for 3 months in a row, from 5% to 4.2% in September 2026.

  6. Estimated monthly branded searches for MSR worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are Zpacks’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zpacks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zpacks

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How the Brand Demand Index is measured

Where does Zpacks compete?

Zpacks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backpacking tent brands2nd of 632.5%Show ranking
Ultralight tent brands1st of 647.3%Shown above
Creator with pink hair and a pink jacket

Is Zpacks your brand?

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