Big Agnes vs Zpacks:Which is searched more?
In September 2026, Zpacks had more branded searches than Big Agnes among ultralight tent brands worldwide. Zpacks had about 60,500 branded searches, while Big Agnes had 27,100. Zpacks made up 47.3% of all ultralight tent brand searches we track, and Big Agnes accounted for 21.2%. These are worldwide searches for English-language branded terms.
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Is Big Agnes or Zpacks more popular in search?
Compare the ultralight tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zpacks, Big Agnes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zpacks | Big Agnes | Nemo | Durston Gear | Six Moon Designs | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 22.4% | 14% | 9.9% | 3.6% | 0.14% |
| Nov 2025 | 54.5% | 19.9% | 12.7% | 8.8% | 4% | 0.1% |
| Dec 2025 | 63.1% | 15.5% | 11.4% | 6.8% | 3.1% | 0.08% |
| Jan 2026 | 53.9% | 19.7% | 12.5% | 9.8% | 3.9% | 0.12% |
| Feb 2026 | 55.3% | 20.3% | 12% | 9% | 3.3% | 0.13% |
| Mar 2026 | 43.9% | 24% | 15.2% | 12% | 4.8% | 0.15% |
| Apr 2026 | 43.4% | 23.8% | 15% | 12.9% | 4.7% | 0.19% |
| May 2026 | 39.5% | 26.4% | 18% | 10.6% | 5.3% | 0.21% |
| Jun 2026 | 37.2% | 24.9% | 19.2% | 13.5% | 5% | 0.24% |
| Jul 2026 | 34.3% | 28% | 18.9% | 14% | 4.6% | 0.22% |
| Aug 2026 | 39.3% | 26.3% | 18.1% | 11.7% | 4.3% | 0.25% |
| Sep 2026 | 47.3% | 21.2% | 17.7% | 9.4% | 4.2% | 0.16% |
How has the Big Agnes and Zpacks comparison changed over the last 12 months?
3 findings
- Zpacks was ahead of Big Agnes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Agnes’ share of searches among ultralight tent brands worldwide moved from 22.4% to 21.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Zpacks’ share of searches among ultralight tent brands worldwide moved from 50% to 47.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for ultralight tent brands worldwide in September 2026?
2 changes
In September 2026, Zpacks gained share of searches among ultralight tent brands worldwide, from 39.3% to 47.3%.
In September 2026, Big Agnes lost share of searches among ultralight tent brands worldwide, from 26.3% to 21.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Agnes’ and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ultralight tent brands
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