Brandwave

Durston Gear vs Zpacks:Which is more popular?

In September 2026, Zpacks had more branded searches than Durston Gear among ultralight tent brands worldwide. Zpacks had about 60,500 branded searches, while Durston Gear had 12,000. Zpacks made up 47.3% of all ultralight tent brand searches we track, and Durston Gear accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about ultralight tent brands, both Durston Gear and Zpacks appeared in all four answers. Durston Gear was mentioned before Zpacks in two out of three answers.

Among ultralight tent brands worldwide in September 2026

Who do people search for more?

Zpacks, about 5 searches for every 1 for Durston Gear

Zpacks 60.5K searchesDurston Gear 12K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Durston Gear in 4 of 4Zpacks in 4 of 4

Who does AI recommend more?

Durston Gear, named ahead of Zpacks in 2 of 3 answers

Durston Gear first in 2Zpacks first in 1

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Top ultralight tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Durston Gear and Zpacks showed up in all four answers. Durston Gear was listed before Zpacks in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Durston Gear2nd
  3. Zpacks3rd
  4. Nemo4th
  5. Six Moon Designs5th
  6. MSR6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zpacks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Big Agnes4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Durston Gear4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nemo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Six Moon Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MSR1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ultralight tent brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Durston Gear or Zpacks more popular in search?

This chart shows how often people search Google for Durston Gear and Zpacks by name. Each line represents a brand's share of searches for all six ultralight tent brands we track, month by month, from English-language searches worldwide.

Durston Gear and Zpacks among ultralight tent brands worldwide, by month

Share of searches by month for Zpacks, Durston Gear. The figures are in the table below the chart.

View monthly share of searches table
MonthZpacksBig AgnesNemoDurston GearSix Moon DesignsMSR
Oct 202550%22.4%14%9.9%3.6%0.14%
Nov 202554.5%19.9%12.7%8.8%4%0.1%
Dec 202563.1%15.5%11.4%6.8%3.1%0.08%
Jan 202653.9%19.7%12.5%9.8%3.9%0.12%
Feb 202655.3%20.3%12%9%3.3%0.13%
Mar 202643.9%24%15.2%12%4.8%0.15%
Apr 202643.4%23.8%15%12.9%4.7%0.19%
May 202639.5%26.4%18%10.6%5.3%0.21%
Jun 202637.2%24.9%19.2%13.5%5%0.24%
Jul 202634.3%28%18.9%14%4.6%0.22%
Aug 202639.3%26.3%18.1%11.7%4.3%0.25%
Sep 202647.3%21.2%17.7%9.4%4.2%0.16%

How has the Durston Gear and Zpacks comparison changed over the last 12 months?

3 findings
  • Zpacks was ahead of Durston Gear in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Durston Gear’s share of searches among ultralight tent brands worldwide moved from 9.9% to 9.4%, and its estimated monthly branded searches held steady at 12K.
  • Across the 12 months ending September 2026, Zpacks’ share of searches among ultralight tent brands worldwide moved from 50% to 47.3%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for ultralight tent brands worldwide in September 2026?

2 changes

  1. In September 2026, Zpacks gained share of searches among ultralight tent brands worldwide, from 39.3% to 47.3%.

  2. In September 2026, Durston Gear lost share of searches among ultralight tent brands worldwide, from 11.7% to 9.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Durston Gear’s and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Durston Gear

2 branded search terms

  • durston gear
  • durston x mid

Zpacks

1 branded search term

  • zpacks

How the Brand Demand Index is measured

Other head-to-heads among ultralight tent brands

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