Brandwave

How popular isDurston Gear?

In September 2026, people searched for Durston Gear by name about 12,000 times worldwide, about the same as the previous year. These searches made up 9.4% of all global ultralight tent brand searches, placing Durston Gear fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about ultralight tent brands, Durston Gear appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Durston Gear is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. ZpacksShare of searches 47.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. Big AgnesShare of searches 21.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NemoShare of searches 17.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Durston GearShare of searches 9.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. Six Moon DesignsShare of searches 4.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

+1 more

Durston Gear website (opens in a new tab)

Follow Durston Gear and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ultralight tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Durston Gear appeared in all four answers. Durston Gear is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Durston Gear2nd
  3. Zpacks3rd
  4. Nemo4th
  5. Six Moon Designs5th
  6. MSR6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zpacks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Big Agnes4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Durston Gear4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nemo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Six Moon Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MSR1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ultralight tent brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ultralight tent brands compete with Durston Gear?

Durston Gear against ultralight tent brands worldwide, by month

Share of searches by month for Zpacks, Big Agnes, Nemo, Durston Gear, Six Moon Designs. The figures are in the table below the chart.

View monthly share of searches table
MonthZpacksBig AgnesNemoDurston GearSix Moon DesignsMSR
Oct 202550%22.4%14%9.9%3.6%0.14%
Nov 202554.5%19.9%12.7%8.8%4%0.1%
Dec 202563.1%15.5%11.4%6.8%3.1%0.08%
Jan 202653.9%19.7%12.5%9.8%3.9%0.12%
Feb 202655.3%20.3%12%9%3.3%0.13%
Mar 202643.9%24%15.2%12%4.8%0.15%
Apr 202643.4%23.8%15%12.9%4.7%0.19%
May 202639.5%26.4%18%10.6%5.3%0.21%
Jun 202637.2%24.9%19.2%13.5%5%0.24%
Jul 202634.3%28%18.9%14%4.6%0.22%
Aug 202639.3%26.3%18.1%11.7%4.3%0.25%
Sep 202647.3%21.2%17.7%9.4%4.2%0.16%

  1. 1.Zpacks

    47.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +8 points.

  2. 2.Big Agnes

    21.2%

    Held 2nd. 27.1K estimated branded searches, -33.1% vs prior month. Share -5.1 points.

  3. 3.Nemo

    17.7%

    Held 3rd. 22.6K estimated branded searches, -18.9% vs prior month. Share -0.4 points.

  4. 4.Durston Gear

    9.4%

    Held 4th. 12K estimated branded searches, -33.3% vs prior month. Share -2.3 points.

  5. 5.Six Moon Designs

    4.2%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.MSR

    0.16%

    Held 6th. 210 estimated branded searches, -46.2% vs prior month. Share -0.1 points.

Compare popularity between Durston Gear and its closest rivals

Every comparison with Durston Gear

6 comparisons

How has branded search demand for Durston Gear changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Durston Gear worldwide held steady at 12K.
  • Across the 12 months ending September 2026, Durston Gear’s share of searches among ultralight tent brands worldwide decreased from 9.9% to 9.4%.
  • Across the 12 months ending September 2026, Durston Gear’s share of searches among ultralight tent brands worldwide peaked at 14% in July 2026 and was lowest at 6.8% in December 2025.

How did search popularity change for ultralight tent brands worldwide in September 2026?

6 changes

  1. In September 2026, Zpacks gained share of searches among ultralight tent brands worldwide, from 39.3% to 47.3%.

  2. In September 2026, Big Agnes lost share of searches among ultralight tent brands worldwide, from 26.3% to 21.2%.

  3. In September 2026, Durston Gear lost share of searches among ultralight tent brands worldwide, from 11.7% to 9.4%.

  4. Nemo’s share of searches among ultralight tent brands worldwide has lost ground for 3 months in a row, from 19.2% to 17.7% in September 2026.

  5. Six Moon Designs’ share of searches among ultralight tent brands worldwide has lost ground for 3 months in a row, from 5% to 4.2% in September 2026.

  6. Estimated monthly branded searches for MSR worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are Durston Gear’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Durston Gear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • durston gear
  • durston x mid

Do you work for Durston Gear? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Durston Gear compete?

Durston Gear is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backpacking tent brands5th of 66.4%Show ranking
Ultralight tent brands4th of 69.4%Shown above
Creator with pink hair and a pink jacket

Is Durston Gear your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free