Brandwave

Durston Gear vs Nemo:Which is more popular?

In September 2026, Nemo had more branded searches than Durston Gear among ultralight tent brands worldwide. Nemo had about 22,600 branded searches, while Durston Gear had 12,000. Nemo made up 22.4% of all ultralight tent brand searches we track, and Durston Gear accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about ultralight tent brands, Durston Gear appeared in all four answers and Nemo in two. Durston Gear was mentioned before Nemo in every answer.

Among ultralight tent brands worldwide in September 2026

Who do people search for more?

Nemo, about 88% more searches than Durston Gear

Nemo 22.6K searchesDurston Gear 12K searches

Who does AI mention more?

Durston Gear, mentioned in every answer we collected

Durston Gear in 4 of 4Nemo in 2 of 4

Who does AI recommend more?

Durston Gear, named ahead of Nemo in every answer

Durston Gear first in 3Nemo never first

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Top ultralight tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Durston Gear appeared in all four answers. Nemo was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Durston Gear was listed before Nemo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Durston Gear2nd
  3. Zpacks3rd
  4. Nemo4th
  5. Six Moon Designs5th
  6. MSR6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zpacks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Durston Gear4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Big Agnes4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nemo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Six Moon Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MSR1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ultralight tent brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Durston Gear or Nemo more popular in search?

This chart shows how often people search Google for Durston Gear and Nemo by name. Each line represents a brand's share of searches for all six ultralight tent brands we track, month by month, from English-language searches worldwide.

Durston Gear and Nemo among ultralight tent brands worldwide, by month

Share of searches by month for Nemo, Durston Gear. The figures are in the table below the chart.

View monthly share of searches table
MonthZpacksNemoDurston GearSix Moon DesignsBig AgnesMSR
Oct 202564.2%18%12.7%4.7%0.28%0.18%
Nov 202567.9%15.8%11%5%0.24%0.13%
Dec 202574.5%13.5%8.1%3.6%0.21%0.09%
Jan 202666.9%15.6%12.2%4.9%0.29%0.15%
Feb 202669.1%15%11.2%4.1%0.36%0.16%
Mar 202657.5%19.9%15.7%6.3%0.37%0.2%
Apr 202656.7%19.6%16.9%6.2%0.37%0.24%
May 202653.4%24.4%14.3%7.2%0.42%0.28%
Jun 202649.3%25.5%17.9%6.6%0.39%0.32%
Jul 202647.4%26.2%19.3%6.3%0.46%0.31%
Aug 202653.1%24.5%15.8%5.8%0.42%0.34%
Sep 202659.9%22.4%11.9%5.3%0.32%0.21%

How has the Durston Gear and Nemo comparison changed over the last 12 months?

3 findings
  • Nemo was ahead of Durston Gear in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Durston Gear’s share of searches among ultralight tent brands worldwide moved from 12.7% to 11.9%, and its estimated monthly branded searches held steady at 12K.
  • Across the 12 months ending September 2026, Nemo’s share of searches among ultralight tent brands worldwide moved from 18% to 22.4%, and its estimated monthly branded searches moved from 16.9K to 22.6K.

How did search popularity change for ultralight tent brands worldwide in September 2026?

2 changes

  1. In September 2026, Durston Gear lost share of searches among ultralight tent brands worldwide, from 15.8% to 11.9%.

  2. In September 2026, Nemo lost share of searches among ultralight tent brands worldwide, from 24.5% to 22.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Durston Gear’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Durston Gear

2 branded search terms

  • durston gear
  • durston x mid

Nemo

5 branded search terms

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

How the Brand Demand Index is measured

Other head-to-heads among ultralight tent brands

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