How popular isYale in search?
In September 2026, there were an estimated 106K branded searches for Yale worldwide which is down 9.5% over the last 12 months. Yale holds 27.1% estimated Share of Search among smart lock brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Yale compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart lock brands | 3rd of 5 | 27.1% | Shown below |
| Door lock brands | 2nd of 4 | 32.8% | Show ranking |
| Door handle brands | 1st of 6 | 87.1% | Show ranking |
| Key safe brands | 3rd of 3 | 0.76% | Show ranking |
Which smart lock brands compete with Yale?
Share of Search by month for Nuki, Schlage, Yale, August, Eufy. The figures are in the table below the chart.
View monthly share of search table
| Month | Nuki | Schlage | Yale | August | Eufy |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 34.3% | 28.2% | 4.9% | 2.4% |
| Nov 2025 | 35.6% | 29.8% | 25.9% | 5.8% | 2.9% |
| Dec 2025 | 26.8% | 35.3% | 29.2% | 6.1% | 2.6% |
| Jan 2026 | 29.5% | 34.9% | 26.3% | 6.9% | 2.4% |
| Feb 2026 | 28.7% | 38.3% | 24.7% | 6.1% | 2.1% |
| Mar 2026 | 28.2% | 39.5% | 25.1% | 4.9% | 2.3% |
| Apr 2026 | 25.3% | 40.4% | 23.2% | 9.2% | 1.9% |
| May 2026 | 27.7% | 38.6% | 22.6% | 8.9% | 2.2% |
| Jun 2026 | 27% | 44.1% | 22.5% | 4.2% | 2.2% |
| Jul 2026 | 27% | 41.7% | 24.8% | 4.1% | 2.4% |
| Aug 2026 | 29% | 36% | 28.9% | 3.8% | 2.3% |
| Sep 2026 | 34.8% | 32.2% | 27.1% | 3.4% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.8% | 135K | +8.9% | +5.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.2% | 125K | -18.9% | -3.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 27.1% | 105K | -14.9% | -1.8 points | |
| 4, held 4th | 3.4% | 13.3K | -18.7% | -0.4 points | |
| 5, held 5th | 2.6% | 9.9K | 0% | +0.2 points |
1.
Nuki
34.8%
Moved from 2nd to 1st. 135K estimated branded searches, +8.9% vs prior month. Share +5.8 points.
2.
Schlage32.2%
Moved from 1st to 2nd. 125K estimated branded searches, -18.9% vs prior month. Share -3.8 points.
3.
Yale
27.1%
Held 3rd. 105K estimated branded searches, -14.9% vs prior month. Share -1.8 points.
4.
August3.4%
Held 4th. 13.3K estimated branded searches, -18.7% vs prior month. Share -0.4 points.
5.
Eufy2.6%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Yale and its closest rivals
How has branded search demand for Yale changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yale worldwide fell from 117K to 106K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among smart lock brands worldwide decreased from 28.2% to 27.1%.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among smart lock brands worldwide peaked at 29.2% in December 2025 and was lowest at 22.5% in June 2026.
How did search popularity change for smart lock brands worldwide in September 2026?
4 changes
In September 2026, Nuki overtook Schlage to become the leader among smart lock brands worldwide, with 34.8% estimated Share of Search.
In September 2026, Schlage lost estimated Share of Search among smart lock brands worldwide, from 36% to 32.2%.
In September 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 28.9% to 27.1%.
August’s estimated Share of Search among smart lock brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.4% in September 2026.
How is Yale measured?
Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- yale door lock
- yale key safe
- yale lock
- yale smart lock
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Is Yale your brand?
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