How popular isYale in search?
In September 2026, there were an estimated 106K branded searches for Yale worldwide which is down 9.5% over the last 12 months. Yale holds 7.8% estimated Share of Search among smart lock brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Yale compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart lock brands | 4th of 5 | 7.8% | Shown below |
| Door lock brands | 2nd of 4 | 33% | Show ranking |
| Key safe brands | 1st of 3 | 53% | Show ranking |
| Door handle brands | 1st of 6 | 87.1% | Show ranking |
Which smart lock brands compete with Yale?
Share of Search by month for Eufy, Nuki, Schlage, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | Nuki | Schlage | Yale | August |
|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 8.9% | 10.1% | 8.4% | 1.5% |
| Nov 2025 | 75% | 9.1% | 7.6% | 6.7% | 1.5% |
| Dec 2025 | 75.2% | 6.8% | 9% | 7.5% | 1.6% |
| Jan 2026 | 70.7% | 8.8% | 10.4% | 7.9% | 2.1% |
| Feb 2026 | 68.3% | 9.3% | 12.4% | 8% | 2% |
| Mar 2026 | 68.9% | 9% | 12.5% | 8% | 1.6% |
| Apr 2026 | 66.6% | 8.6% | 13.7% | 7.9% | 3.1% |
| May 2026 | 68.3% | 8.9% | 12.5% | 7.3% | 2.9% |
| Jun 2026 | 69.2% | 8.5% | 13.9% | 7.1% | 1.3% |
| Jul 2026 | 68.9% | 8.6% | 13.3% | 7.9% | 1.3% |
| Aug 2026 | 71% | 8.6% | 10.7% | 8.6% | 1.1% |
| Sep 2026 | 71.9% | 10% | 9.2% | 7.8% | 0.98% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 968K | -5.3% | +0.9 points | |
| 2, moved from 4th to 2nd | 10% | 135K | +8.9% | +1.4 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 9.2% | 125K | -18.9% | -1.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 7.8% | 106K | -14.8% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.98% | 13.3K | -18.7% | -0.1 points |
1.
Eufy71.9%
Held 1st. 968K estimated branded searches, -5.3% vs prior month. Share +0.9 points.
2.
Nuki
10%
Moved from 4th to 2nd. 135K estimated branded searches, +8.9% vs prior month. Share +1.4 points.
3.
Schlage9.2%
Moved from 2nd to 3rd. 125K estimated branded searches, -18.9% vs prior month. Share -1.4 points.
4.
Yale
7.8%
Moved from 3rd to 4th. 106K estimated branded searches, -14.8% vs prior month. Share -0.8 points.
5.
August0.98%
Held 5th. 13.3K estimated branded searches, -18.7% vs prior month. Share -0.1 points.
Compare search popularity between Yale and its closest rivals
How has branded search demand for Yale changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yale worldwide fell from 117K to 106K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among smart lock brands worldwide decreased from 8.4% to 7.8%.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among smart lock brands worldwide peaked at 8.6% in August 2026 and was lowest at 6.7% in November 2025.
How did search popularity change for smart lock brands worldwide in September 2026?
5 changes
In September 2026, Nuki overtook Schlage and Yale to rank 2nd among smart lock brands worldwide, with 10% estimated Share of Search.
In September 2026, Eufy gained estimated Share of Search among smart lock brands worldwide, from 71% to 71.9%.
In September 2026, Schlage lost estimated Share of Search among smart lock brands worldwide, from 10.7% to 9.2%.
In September 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 8.6% to 7.8%.
Estimated monthly branded searches for August worldwide fell 34.7% over 12 measured months, from 20.3K to 13.3K in September 2026.
How is Yale measured?
Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- yale door lock
- yale key safe
- yale lock
- yale smart lock
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Is Yale your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.