How popular isWilkin & Sons in search?
In August 2026, there were an estimated 5.4K branded searches for Wilkin & Sons worldwide which held steady over the last 11 months. Wilkin & Sons holds 4.1% estimated Share of Search among marmalade brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robertson's82.6%
Stute9.1%
- Wilkin & Sons4.1%
- Chivers2.7%
Duerr's0.98%- Frank Cooper0.54%
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Which marmalade brands compete with Wilkin & Sons?
Share of Search by month for Robertson's, Stute, Wilkin & Sons, Chivers. The figures are in the table below the chart.
View monthly share of search table
| Month | Robertson's | Stute | Wilkin & Sons | Chivers | Duerr's | Frank Cooper |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 15.3% | 3.7% | 3% | 1.3% | 0.69% |
| Nov 2025 | 81.4% | 10.9% | 4% | 2.2% | 0.96% | 0.6% |
| Dec 2025 | 77.6% | 12.8% | 4.7% | 3.1% | 1.1% | 0.71% |
| Jan 2026 | 80.1% | 10.8% | 3.9% | 3.9% | 0.78% | 0.43% |
| Feb 2026 | 79.6% | 8.7% | 5.8% | 3.2% | 2.1% | 0.63% |
| Mar 2026 | 83.3% | 7.5% | 4.1% | 3.3% | 1.2% | 0.55% |
| Apr 2026 | 90.2% | 4.4% | 2.4% | 2% | 0.58% | 0.39% |
| May 2026 | 90.5% | 5.4% | 2% | 1.3% | 0.48% | 0.26% |
| Jun 2026 | 90.6% | 4.5% | 2.4% | 1.6% | 0.59% | 0.32% |
| Jul 2026 | 85.3% | 6.3% | 4.2% | 2.8% | 1% | 0.46% |
| Aug 2026 | 82.6% | 9.1% | 4.1% | 2.7% | 0.98% | 0.54% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.6% | 110K | 0% | -2.6 points | |
| 2, held 2nd | 9.1% | 12.1K | +49.4% | +2.8 points | |
| 3, held 3rd | 4.1% | 5.4K | 0% | -0.1 points | |
| 4, held 4th | 2.7% | 3.6K | 0% | -0.1 points | |
| 5, held 5th | 0.98% | 1.3K | 0% | 0 points | |
| 6, held 6th | 0.54% | 720 | +22% | +0.1 points |
82.6%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
9.1%
Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
4.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Chivers
2.7%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Duerr's0.98%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.54%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
Compare search popularity between Wilkin & Sons and its closest rivals
How has branded search demand for Wilkin & Sons changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wilkin & Sons worldwide held steady at 5.4K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide peaked at 5.8% in February 2026 and was lowest at 2% in May 2026.
How did search popularity change for marmalade brands worldwide in August 2026?
5 changes
In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.3% to 9.1%.
In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%.
Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Frank Cooper worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Where does Wilkin & Sons compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Marmalade brands | 3rd of 6 | 4.1% | Shown above |
| Jam brands | 3rd of 6 | 15.5% | Show ranking |
How is Wilkin & Sons measured?
Brandwave collects information about searches that people make online using Wilkin & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wilkin and sons
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